From 200K scattered records to a $1M year
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$1M from data consolidation pivot. Discovered 1,000 duplicate contacts wasting spend across 200K records.
About
Mara Garcia, has been a real estate wholesaler for four years, transitioned from manual tracking to Podio tools before hitting a roadblock in 2023. The discovery of DataSift transformed her strategies, streamlining data, targeting high-value leads, and enhancing deal closures.
Operating market
Mara is actively engaged in marketing operations within the real estate sector, operating within the state of Florida.
Favorite features
The Challenge
Mara Garcia had been wholesaling for four years and hit seven figures doing it. The systems underneath told a different story. Leads started in a Dollar Tree notebook and Gmail. Then came Podio, which she paid an outside company $1,500 to automate, plus PropStream for data and a power dialer loaded with 40,000 contacts at a time. By 2023 she had more than 200,000 records scattered across those tools, and her team was nurturing 1,700 dead leads. About 600 of them had already sold. She calls it a nightmare.
She was hitting a brick wall and knew it. A competitor in her own market told her on a Friday afternoon that she needed DataSift. She had known about the software for two years without pulling the trigger. Even after joining in July 2023 she admits the first weeks were hard: four years of habits, a new flow, some crying emails to support. She moved everything anyway and shut Podio down.
What They Built
One database instead of ten tools
Every record moved into DataSift: the PropStream pulls, the county data, the old Podio pipeline, four years of dead leads. Podio is gone. Statuses and filter presets now show where each record sits in the marketing process, so nothing gets nurtured after it already sold.
Finding the thousand owners stacked on ten lists
Consolidation exposed the number that changed her marketing. The same sellers kept appearing across her lists, about 1,000 contacts sitting on multiple lists at once, while she paid to market to 200,000 records one list at a time. Those stacked, first to market records are now what her team calls first.
Why are we continuing to buy so much data? And we're still hitting the same John Smith at one, two, three Main Street.
A VA whose only job is clean data
Mara hired a dedicated VA to keep the database honest: cleaning the PropStream imports, uploading sold properties, and pulling fresh county data. Filter presets hand the calling VA only clean, undialed records, so the dialer queue never mixes in dead numbers or closed dispositions.
Marketing that reports back into the database
Her smart dialer and her SMS tool both write results back into DataSift automatically. Every connect, dead number, and disposition lands on the record. That flipped her direct mail math. Instead of mailing 171,000 records, she mails the 3,900 that four rounds of skip tracing could not produce a working number for.
So why am I doing 200,000 of maybe somebody that's on a one or two list, but I have a thousand that's smoking on fire based on data.
Before and After
Before DataSift
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
After DataSift
- No Deep Understanding Of His Own Data
- Gave Up Bulk Dialing And Texting Years Ago
- Relying On Inbound Leads And Bought Deals
- A Contract Per 12-13 Qualified Leads
- 10,000-record Niche Lists, Filtered Monthly In Sift
- Focused Down To Indiana And Ohio
- Owns The Operation Now, 50-50 Split
- $300K In Spreads In His First 90 Days
- Almost $600K In Contracts Ghosted Or Backed Out
- Five States At Once, Spread Too Thin
- All The Profit Going To Someone Else
- Running An Agency For 14-16 US Investors
- Homegrown Closer Converts Over 20% Of Offers
- Text Blasts First, Smaller Call Lists After
- Whole Philadelphia Metro Recycled Through Rehash Campaigns
- Sequences And Lists Fully Dialed In
- Over 50 Deals A Year Across Two Companies
- New Construction Plans Stalled By Rates And Costs
- Deep Prospecting Alone, Before Any System
- Two Cheap College Duplexes, Bought With A Partner
- Everything Done By 6pm
- $1,500-1,800 A Month Total Marketing Spend
- 150 Dials A Day, First To Market
- 200 Probates A Month From Weekly Courthouse Runs
- $800K A Year Running Solo
- No Online County Data In His Market
- Long Hours Getting The Business Started
- Years Of Flips And Contractor Headaches
- Tuesday At 2 Hunts Generate His Own Deals
- 4 Deals And $330K Equity In 30 Days
- Sales Leader Owns Leads, Casey Tunes Systems
- 325,000 County Records, Scrubbed Nightly By VAs
- Full Operation: Acquisitions Agents, Sales Leader, VA Data Team
- Team Waiting On Leads To Come In
- Doing Well, But Knew He Could Do More
- Watching Every Lead Himself, Day To Day
- Callers Grinding Through Manual Data
- Two-man Team: Casey Plus One Acquisitions Guy
- Cutting edge 1-1 sales and marketing integration
- Improved accuracy when making offers and estimating rehab costs
- Leak proof communication between clients, buyers and contractors
- Thorough marketing and acquisitions from anywhere in the world
- Real estate companies that want documented communications with contractors, clients and buyers
- Wholesalers who want to enter into new markets
- Investors looking to have leak proof marketing and acquisitions
- Anyone looking to wholesale virtually
- A significant boost in confidence to create a great life for you and your family.
- Tips and tools to maintain a steady flow of income, regardless of external circumstances.
- Knowledge of how to succeed in any market condition.
- An understanding of how to achieve long-term success with solid marketing processes.
- A big boost in confidence to make a great life for you and your family.
- Tips and tools you can use to get a steady flow of money coming in, no matter what's happening out there.
- Learned how to succeed in any market condition.
- Understanding of how to achieve long-term success with solid marketing processes.
- Anyone, regardless of budget, looking for a strong start to avoid common mistakes.
- Business owners who want to have simple processes for their VA's to follow.
- Investors willing to create a steady monthly income to secure the future of their family.
- Those who tried many ways to succeed but still aren't seeing good results.
- Efficient KPI Tracking
- Enhanced Follow Up Process
- Data Driven Decisions
- Fully Integrated With REISift
- Streamlined Sales & Marketing Flow
- Enhanced lead management
- Unorganized Data
- Expensive/Ineffective Tech Stack
- Basic Marketing Approach
- Poor Data Management
- Unorganized Processes
- Refined Direct Mail Strategy
- Clarity In All Business Operations
- Enhanced Team Management
- Strong Lead Management Flow
- Advanced Data Tracking
- Effective Marketing Flow
- Limited Marketing
- Targeting Constraints
- Poor Lead Management
- Difficult Team Management
- Reactive Marketing
- Ineffective Marketing Flow
- Empowered Data Management
- First to Market Strategy
- Automated Processes
- Strategic Focus
- Improved Lead Prioritization
- Enhanced Data Tracking
- Low Level CRM
- Successful But Hitting a Wall
- Missed Opportunities
- Poor Data Management
- Data Driven Decisions
- Full Data Clarity
- Consistent Deal Flow
- Strong Marketing Flow
- Lacked Marketing Clarity
- Difficult Marketing Flow
- Inconsistent Deal Flow
- Strong Lead Management Flow
- Strong Marketing Flow
What changed
After adopting DataSift, Mara Garcia experienced a profound 'A-ha!' moment in her real estate endeavors. The platform centralized scattered data and unveiled the crucial significance of being 'first to market.' It offered efficient automation, deep lead understanding, and the ability to prioritize the right contacts. Her shift was from managing data overload to strategic action, focusing on quality over quantity.
She notes, 'DataSift was a game-changer in my real estate journey. Its features and clarity empowered me to actively hunt opportunities. The personalized approach transformed conversations into deals. Dedication truly makes DataSift work wonders!'
This transition showcased DataSift's strategic, personalized approach in real estate, enhancing data efficiency and comprehension for Mara and her team.
"The biggest thing is that we are no longer in 10 different places trying to figure out data. I'll be honest; we just hit seven figures earlier this year, which is a huge blessing. But had I had you guys two years ago, I probably would have been at three or four million dollars."
The Results
Mara hit seven figures in 2023, her first $1M year in four years of wholesaling. The DataSift numbers are early and specific: she joined in July 2023 and closed four deals in her first five months, close to six figures from those alone. The dedupe math shows why. She found 1,000 stacked contacts inside 200,000 records and cut a direct mail list from 171,000 candidates to 3,900 targets.
Before, she nurtured 1,700 dead leads without knowing 600 had sold. Now every record shows its lists, its skip trace history, and whether anyone reached it. Her own estimate of the cost of waiting: with this system two years earlier, she believes she would be at three or four million.
I feel like you could definitely outbeat your competitors by being more organized, but also of course, taking action.
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Common questions before you start
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I'm coming from Podio, REsimpli, or Go High Level. Why switch?
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How do I migrate over my data from another CRM?
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Does DataSift work with my dialer?
Yes. Ready Mode, Smart Dialer, Call Tools, Smarter Contact, Aircall and Kixie connect directly. A wrong-number disposition in the dialer flips the phone status in DataSift in real time. A new-lead disposition fires the full Call New Lead sequence. Other dialers connect through CSV upload or Zapier.
