11 seller leads on autopilot while on vacation

Generated 11 motivated seller leads on autopilot while on vacation. CRM automation made it possible.
About
From the grind at a grocery warehouse to mastering New Jersey's real estate scene, AJ's story is one of true grit meets innovation. He ditched the chaos of spreadsheets for something that actually made sense.
Operating market
New Jersey
Favorite features
The Challenge
AJ started in a grocery warehouse freezer, headphones in, listening to Tyler while he plotted a way into real estate. His first system was a Google Sheet. It was slow, it was tedious, and it could not tell him how many times he had called anyone. He took notes and hoped.
The business itself ran on chaos and luck. Dialing, smiling, and never knowing when the next deal would show up, then nursing every lead by hand. New Jersey foreclosures made it harder: sellers get blitzed with around 200 touches in the first two weeks and stop answering the phone. Being the fifteenth caller on a beat up list was not a business. He needed the records nobody else had reached yet, and a machine that kept working when he stepped away.
What They Built
A data pipeline that runs overnight
Fresh foreclosure records come in five days a week, whenever the state releases them. His full time data VA spends about four hours cleaning a typical 40 record day and loads everything into DataSift overnight. Skip tracing happens right inside the platform, so numbers are attached before anyone dials.
I'm blessed. I have a full-time data VA. She's excellent and she's very cheap.
First contact before he is even needed
A second VA opens each morning with the first to market presets and dials every new record. Each touch runs the full flow: call, voicemail, text, logged as one attempt. When she reaches someone, she warm transfers or tasks the lead over. AJ only enters the picture once there is a real conversation.
Exhausted records as a second mine
In his target counties, records that die after three attempts or bad numbers do not get archived. The data VA digs back in, pulls a second set of numbers from another skip provider, and hunts relatives. His Middlesex deal started exactly there: a failed third attempt, then she found the younger brother, and the rapport she built carried the deal.
They weren't getting called. That's what I'm trying to tell you.
Sequences that do not care where he is
Tags and statuses trigger sequences, sequences create tasks, and tasks land on the right person every day. Leads move across his board through 15 to 45 touches until there is a contract, a referral, or an endless drip. That is the machine that stacked up 11 leads while he was at a mastermind in Florida.
Before and After

Before DataSift
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
After DataSift
- No Deep Understanding Of His Own Data
- Gave Up Bulk Dialing And Texting Years Ago
- Relying On Inbound Leads And Bought Deals
- A Contract Per 12-13 Qualified Leads
- 10,000-record Niche Lists, Filtered Monthly In Sift
- Focused Down To Indiana And Ohio
- Owns The Operation Now, 50-50 Split
- $300K In Spreads In His First 90 Days
- Almost $600K In Contracts Ghosted Or Backed Out
- Five States At Once, Spread Too Thin
- All The Profit Going To Someone Else
- Running An Agency For 14-16 US Investors
- Homegrown Closer Converts Over 20% Of Offers
- Text Blasts First, Smaller Call Lists After
- Whole Philadelphia Metro Recycled Through Rehash Campaigns
- Sequences And Lists Fully Dialed In
- Over 50 Deals A Year Across Two Companies
- New Construction Plans Stalled By Rates And Costs
- Deep Prospecting Alone, Before Any System
- Two Cheap College Duplexes, Bought With A Partner
- Everything Done By 6pm
- $1,500-1,800 A Month Total Marketing Spend
- 150 Dials A Day, First To Market
- 200 Probates A Month From Weekly Courthouse Runs
- $800K A Year Running Solo
- No Online County Data In His Market
- Long Hours Getting The Business Started
- Years Of Flips And Contractor Headaches
- Tuesday At 2 Hunts Generate His Own Deals
- 4 Deals And $330K Equity In 30 Days
- Sales Leader Owns Leads, Casey Tunes Systems
- 325,000 County Records, Scrubbed Nightly By VAs
- Full Operation: Acquisitions Agents, Sales Leader, VA Data Team
- Team Waiting On Leads To Come In
- Doing Well, But Knew He Could Do More
- Watching Every Lead Himself, Day To Day
- Callers Grinding Through Manual Data
- Two-man Team: Casey Plus One Acquisitions Guy
- Cutting edge 1-1 sales and marketing integration
- Improved accuracy when making offers and estimating rehab costs
- Leak proof communication between clients, buyers and contractors
- Thorough marketing and acquisitions from anywhere in the world
- Real estate companies that want documented communications with contractors, clients and buyers
- Wholesalers who want to enter into new markets
- Investors looking to have leak proof marketing and acquisitions
- Anyone looking to wholesale virtually
- A significant boost in confidence to create a great life for you and your family.
- Tips and tools to maintain a steady flow of income, regardless of external circumstances.
- Knowledge of how to succeed in any market condition.
- An understanding of how to achieve long-term success with solid marketing processes.
- A big boost in confidence to make a great life for you and your family.
- Tips and tools you can use to get a steady flow of money coming in, no matter what's happening out there.
- Learned how to succeed in any market condition.
- Understanding of how to achieve long-term success with solid marketing processes.
- Anyone, regardless of budget, looking for a strong start to avoid common mistakes.
- Business owners who want to have simple processes for their VA's to follow.
- Investors willing to create a steady monthly income to secure the future of their family.
- Those who tried many ways to succeed but still aren't seeing good results.
- Efficient KPI Tracking
- Enhanced Follow Up Process
- Data Driven Decisions
- Fully Integrated With REISift
- Streamlined Sales & Marketing Flow
- Enhanced lead management
- Unorganized Data
- Expensive/Ineffective Tech Stack
- Basic Marketing Approach
- Poor Data Management
- Unorganized Processes
- Refined Direct Mail Strategy
- Clarity In All Business Operations
- Enhanced Team Management
- Strong Lead Management Flow
- Advanced Data Tracking
- Effective Marketing Flow
- Limited Marketing
- Targeting Constraints
- Poor Lead Management
- Difficult Team Management
- Reactive Marketing
- Ineffective Marketing Flow
- Empowered Data Management
- First to Market Strategy
- Automated Processes
- Strategic Focus
- Improved Lead Prioritization
- Enhanced Data Tracking
- Low Level CRM
- Successful But Hitting a Wall
- Missed Opportunities
- Poor Data Management
- Data Driven Decisions
- Full Data Clarity
- Consistent Deal Flow
- Strong Marketing Flow
- Lacked Marketing Clarity
- Difficult Marketing Flow
- Inconsistent Deal Flow
- Strong Lead Management Flow
- Strong Marketing Flow
What changed
While working in a grocery warehouse, AJ's engagement with Tyler's content inspired him to join DataSift, marking the start of his transformative journey in real estate.
The Results
The headline number is small and it matters: 11 leads from two dial days, Thursday and Friday, waiting when he got home from Florida. Nothing paused because the owner left. The whole operation runs on $2,000 to $2,500 a month in overhead.
The Middlesex pre-foreclosure deal shows the depth. The record came in in September and went exhausted on the first set of numbers. It became a lead about two weeks later when his VA found the brother. Contract in September, closed January 31 after months of title work across three heirs. Before DataSift he tracked calls in a Google Sheet and ran on luck. Now the KPIs flag a problem before it becomes a missing contract.
It is very hard work, but the steps are simple.
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