Fix and flip deal flow that held up when Colorado slowed
Stays productive in slow markets by doubling down on follow-up and door-knocking.
About
Alex Wojikic flips and wholesales houses in Colorado and holds his real estate license. He started in flipping instead of wholesaling, with his wife managing contractors. Five years on DataSift, he keeps three marketing channels running and door knocks his own distressed lists.
Operating market
Denver, CO
Favorite features
The Challenge
It is mid July 2025 and Alex Wojikic's Colorado market has turned. Prices are down about 9 to 11 percent from the January to March run. Inventory is high, with three to five active listings in almost every subdivision he underwrites. He is holding three flips mid rehab, two properties in inventory, and two under contract, so every comp decision carries real money. He is more conservative now and, in his words, "a little bit nervous" on some of these flips.
Marketing is not easier. Sellers on distressed lists get buried in mailers, texts, and cold calls from investors, refinance shops, and tax relief companies. He has tried pay per lead and PPC with different providers, and his verdict is blunt: "It just depends, man." Paid channels can also bite. A mail campaign last year went out with offers reduced twice, landing at 56 percent of value, and the $7,000 was spent before he caught it.
What They Built
Knocking the doors everyone else only mails
His prospecting channel is door knocking pre-foreclosures, death certificates, and divorces. Those owners are already buried in everyone's mail and calls, so a person at the door stands out. He leaves a laminated one pager on curing foreclosure, bigger than anything in the mailbox. Sellers he knocked have called back a year and a half later, ready to sign.
People actually will say often like, hey, I've been praying for somebody like you, or I've been waiting for somebody to come talk to me.
Holding the line at three channels
He runs two paid channels plus one prospecting channel, and evaluates them quarterly. The cap came from watching operators drown in eight or nine channels at once. Every channel needs an owner on the team, or money leaks through the cracks.
Ren Bartlett told me, hey man, don't get more than three channels.
Underwriting like prices keep falling
He buys around $300,000 to $325,000 on houses worth $500,000 to $550,000 after repair. That is roughly the 70 percent mark, or 80 percent minus repairs minus a wholesale fee. Comps come from the last 90 days only, then he takes another 5 to 8 percent off. Rehab budgets go up, not down: accent walls, staging, professional photos, 3D walkthroughs, and floor plans that syndicate to Zillow.
Selling wholesale deals through hard money lenders
For dispositions he calls his hard money lender contacts and asks who needs a project in the hopper. On a recent deal, one phone call and one text produced the buyer. He shows a property to two or three vetted buyers at a time, no mass open house. Contracts get locked with a $5,000 to $10,000 non refundable earnest deposit.
Before and After
Before DataSift
- Tens of Thousands Spent on Masterminds That Never Fit
- Got Crushed Wholesaling Cleveland Virtually From New York
- Career-biggest payoff under agreement after a year of deep prospecting
- A 1,300-lead vacant property gold mine in two counties
- One shared database with his agent wife for three years
- Guru models demanded VAs and a big company he never wanted
- His investing and her listing business never connected
- Ten years flipping houses with no shared system
- One Call and One Text Found His Last Buyer
- A Deal About Every Three Weeks, Pushing for Two
- Eight Deals Working in the Middle of the Slowdown
- A $7,000 Mail Campaign Went Out at 56 Percent of Value
- Three to Five Active Listings in Every Subdivision He Underwrites
- Colorado Prices Down 9 to 11 Percent by May
- Callers Hunt Correct Numbers, Closers Take Over
- Returned Mail Tagged And Worked As Its Own Bucket
- 6 Deals In One Month From Year-Old Data
- Eight Months In Before Working The Data Right
- Bulk Dials On Call Tools Produced Nothing
- 100K Records Added, Team Spinning Its Wheels
- Mail, three call attempts, then the rehash pool
- 150 records a month, skip traced twice before dialing
- Full authority probates only, five Southern California counties
- 15 to 20 grand across seven months of last year
- Calling agents and MLS, never direct to seller
- No CRM, just a phone, a computer, and email
- $56K Largest Single Assignment
- A VA Pulls County Probate Data Daily
- $5,300 Total Expenses, About $441 A Month
- $210K In Fees From 7 Deals In A Year
- Every Conversation Started Cold
- No Pipeline, No Aged Database, No Team
- Random Calling On Whatever Records He Found
- Started September 2023 With No Probate Experience
- $95K Spread Closed In 21 Days
- All Four Questions Answered On Every Lead
- 120 Qualified Sellers In The Pipeline
- $1M+ Company With SMS As The Core Channel
- Tracking It All In Podio, Then Another CRM
- Doing What Everybody Else Was Doing
- Downloading Every Record Providers Would Give Him
- Churn And Burn Message Blasts
- One Contract For Every 10 Leads
- 100% Of Deals Sourced Inside The System
- $1M+ In Assignment Fees In 2023
- Almost All Deal Flow From Driving For Dollars
- Bouncing Between Tools Looking For One That Stuck
- Leads Tracked In Excel Sheets, Antiquated And Scattered
- First Flip Finished And Live On Market
- Partner Funding Instead Of 18-22% Hard Money
- Probate Cleared In A Week And A Half
- About One Deal Per 15 To 20 Doors
- Door Knocks The Foreclosure List Top To Bottom
- Severely In Debt, Couldn't Keep Up
- A Couple Of Years To Get In Gear
- Worked Hard For Two Weeks, Then Stopped
- 12 Years In Oil And Gas, Then Nothing Left
- $10K Deal From A Q3 Not Interested Lead
- Follow Up Brought The Seller Down $40,000
- Two First To Market Contracts In One Week
- Dedicated Caller Works The First To Market Flow
- Eviction Records Pulled Straight From Two Counties
- Outbound Marketing Completely Phased Out
- Credit Card Debt From Bad Marketing Advice
- Two Years Of Shiny Object Crash And Burn
- Absurd Data Subscription Costs Draining The Business
- $61,644 Net From A Lien List Rehash
- Tracks Wrong Numbers, Cuts Skip Trace Spend
- Emails The Township For Exact Lien Payoffs
- Rehash Filters: Mobile Numbers, No Response, Liens
- Next Day Follow Up Text Gets The Reply
- Lien Lead Silent Since February 2024
- No Follow Up Text After A Silent First Message
- Unknowingly Recycling The Same Data
- Pulling 10,000 Record Lists The Old Way
- 15 Heirs Signed, $37,500 In One Month
- Skip Trace, Upload To Sift, Call Fast
- Small Problem Lists Over Huge Data Sets
- Targets Deeds Of Trust 12 Years Or Older
- Checks County Foreclosure Postings Every Morning
- Bulk Absentee And Owner Marketing Dried Up
- 150 Mile Days Driving Project To Project
- Six Renovations Running At One Time
- Full Time Rehabbing Since 2015
- Sellers Now Calling In From Her Mail
- One Hot Lead Plus Tons Of Correct Numbers
- Mails Only The 54 Absentee Petitioners First
- Google Form Auto Formats Data For Upload
- Pulls Probate Filings Daily Across Three Counties
- Left A Company, Unsure She Could Pull It Off
- Tedious Copy And Paste List Formatting
- Struggled To Pull Data From Her County
- Years In California Trying To Figure It Out
- 135,000 Records Organized Into Buckets
- A Lead Every 10-15 Calls
- Pre-probate Inherited Niche, 60% Sell Within Two Years
- New Process Closed Its First Deal In 30 Days
- Thursday Deep Research, Offer Accepted By Monday
- PropStream Lists And Bought Probate Data
- Return Mail Dead-ended, Records Sat Dormant For Years
After DataSift
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
What changed
September 2021: a vacant Denver house, an out of state owner who answered on the 17th call attempt, and squatters inside. The deal dragged for months, then the seller went silent. In January 2022 Alex flew to Knoxville and drove seven hours to knock the man's door. Nobody answered for three days, so he left a note and a 30 pack of Budweiser. The seller had died the day he was knocking. The estate sold him the house for $97,500. After more than $90,000 in rehab it appraised around $550,000 and cash flows over $1,000 a month. "So it was one of the deals of a lifetime. I spent about $1,200 flying there doing my whole thing."
The Results
Mid July 2025, the pipeline holds about eight deals: three flips in rehab, two in inventory, two under contract, plus brokerage listings. The operation closes a deal about every three weeks, roughly 17 a year at that pace. The next target is a deal every two weeks, which pushes the pace past 25. Getting to his 35 to 40 deal goal will take more capital and one more team member, and he says so.
Direct mail runs 16,000 to 18,000 pieces a month with his data manager tracking response rates. On appointments he makes an offer 82 percent of the time, and he is honest that it should be every time. The market fell 9 to 11 percent, and his deal flow kept moving while competitors went quiet.
It's very scary at first, but then after you knock like 25, 50 of them, it gets a little bit easier.
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