Fix and flip deal flow that held up when Colorado slowed

Stays productive in slow markets by doubling down on follow-up and door-knocking.
About
Alex Wojikic flips and wholesales houses in Colorado and holds his real estate license. He started in flipping instead of wholesaling, with his wife managing contractors. Five years on DataSift, he keeps three marketing channels running and door knocks his own distressed lists.
Operating market
Denver, CO
Favorite features
The Challenge
It is mid July 2025 and Alex Wojikic's Colorado market has turned. Prices are down about 9 to 11 percent from the January to March run. Inventory is high, with three to five active listings in almost every subdivision he underwrites. He is holding three flips mid rehab, two properties in inventory, and two under contract, so every comp decision carries real money. He is more conservative now and, in his words, "a little bit nervous" on some of these flips.
Marketing is not easier. Sellers on distressed lists get buried in mailers, texts, and cold calls from investors, refinance shops, and tax relief companies. He has tried pay per lead and PPC with different providers, and his verdict is blunt: "It just depends, man." Paid channels can also bite. A mail campaign last year went out with offers reduced twice, landing at 56 percent of value, and the $7,000 was spent before he caught it.
What They Built
Knocking the doors everyone else only mails
His prospecting channel is door knocking pre-foreclosures, death certificates, and divorces. Those owners are already buried in everyone's mail and calls, so a person at the door stands out. He leaves a laminated one pager on curing foreclosure, bigger than anything in the mailbox. Sellers he knocked have called back a year and a half later, ready to sign.
People actually will say often like, hey, I've been praying for somebody like you, or I've been waiting for somebody to come talk to me.
Holding the line at three channels
He runs two paid channels plus one prospecting channel, and evaluates them quarterly. The cap came from watching operators drown in eight or nine channels at once. Every channel needs an owner on the team, or money leaks through the cracks.
Ren Bartlett told me, hey man, don't get more than three channels.
Underwriting like prices keep falling
He buys around $300,000 to $325,000 on houses worth $500,000 to $550,000 after repair. That is roughly the 70 percent mark, or 80 percent minus repairs minus a wholesale fee. Comps come from the last 90 days only, then he takes another 5 to 8 percent off. Rehab budgets go up, not down: accent walls, staging, professional photos, 3D walkthroughs, and floor plans that syndicate to Zillow.
Selling wholesale deals through hard money lenders
For dispositions he calls his hard money lender contacts and asks who needs a project in the hopper. On a recent deal, one phone call and one text produced the buyer. He shows a property to two or three vetted buyers at a time, no mass open house. Contracts get locked with a $5,000 to $10,000 non refundable earnest deposit.
Before and After

Before DataSift
- Difficult Team Management
- Reactive Marketing
- Ineffective Marketing Flow
- Empowered Data Management
- First to Market Strategy
- Automated Processes
- Strategic Focus
- Improved Lead Prioritization
- Enhanced Data Tracking
- Low Level CRM
- Successful But Hitting a Wall
- Missed Opportunities
- Poor Data Management
- Data Driven Decisions
- Full Data Clarity
- Consistent Deal Flow
- Strong Marketing Flow
- Lacked Marketing Clarity
- Difficult Marketing Flow
- Inconsistent Deal Flow
- Strong Lead Management Flow
- Strong Marketing Flow
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
After DataSift
- Difficult Team Management
- Reactive Marketing
- Ineffective Marketing Flow
- Empowered Data Management
- First to Market Strategy
- Automated Processes
- Strategic Focus
- Improved Lead Prioritization
- Enhanced Data Tracking
- Low Level CRM
- Successful But Hitting a Wall
- Missed Opportunities
- Poor Data Management
- Data Driven Decisions
- Full Data Clarity
- Consistent Deal Flow
- Strong Marketing Flow
- Lacked Marketing Clarity
- Difficult Marketing Flow
- Inconsistent Deal Flow
- Strong Lead Management Flow
- Strong Marketing Flow
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
What changed
September 2021: a vacant Denver house, an out of state owner who answered on the 17th call attempt, and squatters inside. The deal dragged for months, then the seller went silent. In January 2022 Alex flew to Knoxville and drove seven hours to knock the man's door. Nobody answered for three days, so he left a note and a 30 pack of Budweiser. The seller had died the day he was knocking. The estate sold him the house for $97,500. After more than $90,000 in rehab it appraised around $550,000 and cash flows over $1,000 a month. "So it was one of the deals of a lifetime. I spent about $1,200 flying there doing my whole thing."
The Results
Mid July 2025, the pipeline holds about eight deals: three flips in rehab, two in inventory, two under contract, plus brokerage listings. The operation closes a deal about every three weeks, roughly 17 a year at that pace. The next target is a deal every two weeks, which pushes the pace past 25. Getting to his 35 to 40 deal goal will take more capital and one more team member, and he says so.
Direct mail runs 16,000 to 18,000 pieces a month with his data manager tracking response rates. On appointments he makes an offer 82 percent of the time, and he is honest that it should be every time. The market fell 9 to 11 percent, and his deal flow kept moving while competitors went quiet.
It's very scary at first, but then after you knock like 25, 50 of them, it gets a little bit easier.
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