Overdue follow-up deals closed in their first weeks
Closed stubborn follow-up deals right after joining DataSift. The CRM surfaced leads they were missing.
About
Antione and Alana, seasoned real estate pros, shifted their decade-long approach with the help of DataSift. Their mastery of lead flows, strategic marketing, and dynamic deal closures reflects their innovative edge in the industry.
Operating market
Antione and Alana thrive as real estate professionals in Austin, Texas, leveraging their expertise to navigate the local market with precision and finesse.
Favorite features
The Challenge
Antione and Alana came in with a data background and a stack that fought them anyway. Their prospecting database had no CRM function, so they bolted Podio on top to compensate. Two systems meant scattered statuses and marketing decisions made on guesswork. In Antione's words, their marketing was all over the place and they were chasing their tail the entire time.
Even after joining in September 2021, the skepticism did not vanish overnight. They ran DataSift and Podio side by side for years because the familiar build felt safer than a full cutover. An early import mapped their tags incorrectly, and support had to pull in a developer to bulk delete the bad records. Meanwhile one lead sat at the top of their dashboard from September 2021 on. Direct mail, ringless voicemail, SMS, cold calls: every channel came back with wrong numbers, voicemails, and disconnects. They had written the property off.
What They Built
Cutting the operation down to one system
The full cutover finally happened when the smart dialer integration landed and Podio kept changing under them. Marketing, lead management, acquisitions, and closed contracts now live in one place, start to finish. Alana, who came from healthcare rather than tech, runs operations inside the same boards and built the sequences that removed the guesswork.
Letting saved presets surface the records nobody touched
Their data manager breaks every monthly data subscription into saved preset views by list, stack count, and preferred zips. Antione checks those views at night and pushes overlooked records straight into marketing.
There are times where I'm just like late at night looking at them and then like adding some filters on top of what we already have. And I'm like, oh my God, 300 new records that we haven't got any status on.
Exhausting a record instead of remarketing to it
The two-year lead broke open through record exhaustion, not new spend. The property was inherited, and county records still showed the deceased mother's name because of a gift deed. Every other investor was marketing to the wrong person. They re-skip traced the record, called the family members, and got the actual owner on the phone.
It truly was like a sensei flow type thing. And we wouldn't have, I don't think any other investor would have reached her without doing it this way.
Working leads with humans, on the board's schedule
Lead managers live in the pipeline board with cold, warm, and hot sequences and tasks. Instead of pushing quiet leads to dead and paying to remarket later, a person calls when the system says to call.
Before and After
Before DataSift
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
After DataSift
- Tens of Thousands Spent on Masterminds That Never Fit
- Got Crushed Wholesaling Cleveland Virtually From New York
- Career-biggest payoff under agreement after a year of deep prospecting
- A 1,300-lead vacant property gold mine in two counties
- One shared database with his agent wife for three years
- Guru models demanded VAs and a big company he never wanted
- His investing and her listing business never connected
- Ten years flipping houses with no shared system
- One Call and One Text Found His Last Buyer
- A Deal About Every Three Weeks, Pushing for Two
- Eight Deals Working in the Middle of the Slowdown
- A $7,000 Mail Campaign Went Out at 56 Percent of Value
- Three to Five Active Listings in Every Subdivision He Underwrites
- Colorado Prices Down 9 to 11 Percent by May
- Callers Hunt Correct Numbers, Closers Take Over
- Returned Mail Tagged And Worked As Its Own Bucket
- 6 Deals In One Month From Year-Old Data
- Eight Months In Before Working The Data Right
- Bulk Dials On Call Tools Produced Nothing
- 100K Records Added, Team Spinning Its Wheels
- Mail, three call attempts, then the rehash pool
- 150 records a month, skip traced twice before dialing
- Full authority probates only, five Southern California counties
- 15 to 20 grand across seven months of last year
- Calling agents and MLS, never direct to seller
- No CRM, just a phone, a computer, and email
- $56K Largest Single Assignment
- A VA Pulls County Probate Data Daily
- $5,300 Total Expenses, About $441 A Month
- $210K In Fees From 7 Deals In A Year
- Every Conversation Started Cold
- No Pipeline, No Aged Database, No Team
- Random Calling On Whatever Records He Found
- Started September 2023 With No Probate Experience
- $95K Spread Closed In 21 Days
- All Four Questions Answered On Every Lead
- 120 Qualified Sellers In The Pipeline
- $1M+ Company With SMS As The Core Channel
- Tracking It All In Podio, Then Another CRM
- Doing What Everybody Else Was Doing
- Downloading Every Record Providers Would Give Him
- Churn And Burn Message Blasts
- One Contract For Every 10 Leads
- 100% Of Deals Sourced Inside The System
- $1M+ In Assignment Fees In 2023
- Almost All Deal Flow From Driving For Dollars
- Bouncing Between Tools Looking For One That Stuck
- Leads Tracked In Excel Sheets, Antiquated And Scattered
- First Flip Finished And Live On Market
- Partner Funding Instead Of 18-22% Hard Money
- Probate Cleared In A Week And A Half
- About One Deal Per 15 To 20 Doors
- Door Knocks The Foreclosure List Top To Bottom
- Severely In Debt, Couldn't Keep Up
- A Couple Of Years To Get In Gear
- Worked Hard For Two Weeks, Then Stopped
- 12 Years In Oil And Gas, Then Nothing Left
- $10K Deal From A Q3 Not Interested Lead
- Follow Up Brought The Seller Down $40,000
- Two First To Market Contracts In One Week
- Dedicated Caller Works The First To Market Flow
- Eviction Records Pulled Straight From Two Counties
- Outbound Marketing Completely Phased Out
- Credit Card Debt From Bad Marketing Advice
- Two Years Of Shiny Object Crash And Burn
- Absurd Data Subscription Costs Draining The Business
- $61,644 Net From A Lien List Rehash
- Tracks Wrong Numbers, Cuts Skip Trace Spend
- Emails The Township For Exact Lien Payoffs
- Rehash Filters: Mobile Numbers, No Response, Liens
- Next Day Follow Up Text Gets The Reply
- Lien Lead Silent Since February 2024
- No Follow Up Text After A Silent First Message
- Unknowingly Recycling The Same Data
- Pulling 10,000 Record Lists The Old Way
- 15 Heirs Signed, $37,500 In One Month
- Skip Trace, Upload To Sift, Call Fast
- Small Problem Lists Over Huge Data Sets
- Targets Deeds Of Trust 12 Years Or Older
- Checks County Foreclosure Postings Every Morning
- Bulk Absentee And Owner Marketing Dried Up
- 150 Mile Days Driving Project To Project
- Six Renovations Running At One Time
- Full Time Rehabbing Since 2015
- Sellers Now Calling In From Her Mail
- One Hot Lead Plus Tons Of Correct Numbers
- Mails Only The 54 Absentee Petitioners First
- Google Form Auto Formats Data For Upload
- Pulls Probate Filings Daily Across Three Counties
- Left A Company, Unsure She Could Pull It Off
- Tedious Copy And Paste List Formatting
- Struggled To Pull Data From Her County
- Years In California Trying To Figure It Out
- 135,000 Records Organized Into Buckets
- A Lead Every 10-15 Calls
- Pre-probate Inherited Niche, 60% Sell Within Two Years
- New Process Closed Its First Deal In 30 Days
- Thursday Deep Research, Offer Accepted By Monday
- PropStream Lists And Bought Probate Data
- Return Mail Dead-ended, Records Sat Dormant For Years
What changed
Their journey with DataSift wasn't just about adopting a new tool; it sparked a seismic change in their operational outlook. The integration brought coherence to their once-fragmented processes, paving the way for a more proactive and streamlined workflow. Suddenly, Antione and Alana found themselves equipped with a platform that not only organized their data but also acted as a compass, guiding their strategic decisions.
With newfound clarity, they leveraged the platform's functionalities to categorize leads effectively. DataSift's intuitive interface enabled quick access to essential data points, allowing Antione and Alana to gauge lead potential almost instantly. This revolution in their approach wasn't just about data management; it became a catalyst for targeted marketing, enabling them to tailor their strategies with precision. They were now on the forefront of identifying lucrative opportunities and optimizing their efforts for maximum impact.
"We were no longer juggling multiple platforms; DataSift consolidated everything for us, allowing a more focused and efficient workflow."
The Results
The headline number is time, not dollars. A lead first imported in September 2021 sat unreachable for two years. Within 48 hours of Antione assigning it inside DataSift, the team made contact, ran a process call and an offer call, and locked it up. The seller declined the cash offer, so they re-offered as a novation and signed the contract at 8:30 at night. Several buyer offers were already in hand on camera, pacing toward roughly double their typical assignment fee.
Before: two years of direct mail, ringless voicemail, SMS, and cold calling on one record with zero contact. After: one coordinated 48-hour push inside a single system. The partnership runs on $1,500 to $2,000 a month in overhead, and the leads they chased longest now come off the top of their own dashboard.
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Common questions before you start
Is there a free trial?
Yes DataSift offers a 7 day free trial. In those 7 days you’ll receive all necessary materials to learn exactly how to leverage Sift in your company.
How much does DataSift cost?
Our lowest plan starts at $149 a month and our highest plan is $1250 a month.
How long does setup take?
Your account ships with the lead management default build already wired. Boards, statuses, tasks, automations — ready on day one. Add your team, import your data, and your lead manager can start working leads the same afternoon.
I'm coming from Podio, REsimpli, or Go High Level. Why switch?
Every CRM needs someone to move leads where they belong. The difference is what catches the misses. Most CRMs hand you an empty box and tell you to build it. DataSift ships with the workflow assembled — boards, statuses, tasks, and 26+ automations already wired. You're not paying for a database. You're paying for the system that already runs your lead management.
How do I migrate over my data from another CRM?
Contact our support team through our support chat and they will give you all necessary materials and information to make sure you get all of your data uploaded exactly how you want it.
Does DataSift work with my dialer?
Yes. Ready Mode, Smart Dialer, Call Tools, Smarter Contact, Aircall and Kixie connect directly. A wrong-number disposition in the dialer flips the phone status in DataSift in real time. A new-lead disposition fires the full Call New Lead sequence. Other dialers connect through CSV upload or Zapier.
