$800K in revenue from 6-7 deep-research county deals
The golden list does not exist. Public records are public, so the edge is pulling them from the county first and out-working everyone on owners nobody can reach.
About
Dominic and Mark run Florida Sell Now, a Florida wholesaling company built on county records and deep owner research. They started with bandit signs and a coffee shop call list, then moved the operation onto DataSift in 2021. Five years later they run a team of about 20 and are expanding into Texas and Miami.
Operating market
Southwest Florida
Favorite features
The Challenge
Dominic and Mark started Florida Sell Now with sweat equity and almost no capital. Dominic was fresh out of college. Mark was still in college, stacking chairs at a beach hotel. They placed yellow bandit signs at busy intersections in the early morning hours. Then they posted up at a coffee shop and cold called a PropStream list all day.
The lists kept letting them down. Mark pulled tax delinquent records, then heard owners say they had paid their taxes months ago. For two years the pair hunted a golden list nobody else was calling, convinced that was where the deals hid. When Mark first saw a DataSift webinar in 2021, the platform felt like a whole other language, complex and complicated. He asked Dominic for a couple of months to figure it out anyway.
What They Built
County records pulled before the list providers update
Mark went straight to the source. Virtual assistants check county records every single day: tax delinquents, code violations, liens, pre-probate filings. The rows land in a spreadsheet, get filtered, skip traced, and tagged, then upload to DataSift. They started with two or three Southwest Florida counties, including Lee and Charlotte. Mark keeps the playbook honest: 'It's basically whatever's in the first to market challenge.' The point is beating other buyers, and the list providers, to the record.
This isn't just a list. This is data, and data is very very important here.
Cold callers trained to hold a real conversation
Seven full-time cold callers work the records from Egypt, Mexico, and the Philippines, three to five attempts each. Florida Sell Now trains them hard on what each list means. A pre-probate call does not stall when someone says the owner was their dad.
Our cold callers can actually have a conversation with them and not just, 'Oh, okay. Here's a lead.'
A research desk for the owners nobody reaches
When a strong record survives three to five attempts with no contact, callers post it to a shared Slack channel. The research team, led by Holly, spends 15 to 20 minutes on a first pass: relatives, neighbors, co-owners, obituaries. Private investigators pick up the dead ends. The network now runs the other way too. Sheriff deputies and code enforcement officers send them properties nobody maintains. After the pair spoke at Florida's statewide code enforcement meetup, 15 to 20 officers stayed in contact.
A brand sellers find before the first call
The company name carries the marketing, not the founders. A YouTube channel breaks down their most difficult deals, a TV ad runs in Southwest Florida, and SEO plus Google reviews back it up. Sellers have told them they researched every company in the area and picked the one with the best reviews. Private lenders watch the same videos and see actual operators before committing money.
Before and After
Before DataSift
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
After DataSift
- Tens of Thousands Spent on Masterminds That Never Fit
- Got Crushed Wholesaling Cleveland Virtually From New York
- Career-biggest payoff under agreement after a year of deep prospecting
- A 1,300-lead vacant property gold mine in two counties
- One shared database with his agent wife for three years
- Guru models demanded VAs and a big company he never wanted
- His investing and her listing business never connected
- Ten years flipping houses with no shared system
- One Call and One Text Found His Last Buyer
- A Deal About Every Three Weeks, Pushing for Two
- Eight Deals Working in the Middle of the Slowdown
- A $7,000 Mail Campaign Went Out at 56 Percent of Value
- Three to Five Active Listings in Every Subdivision He Underwrites
- Colorado Prices Down 9 to 11 Percent by May
- Callers Hunt Correct Numbers, Closers Take Over
- Returned Mail Tagged And Worked As Its Own Bucket
- 6 Deals In One Month From Year-Old Data
- Eight Months In Before Working The Data Right
- Bulk Dials On Call Tools Produced Nothing
- 100K Records Added, Team Spinning Its Wheels
- Mail, three call attempts, then the rehash pool
- 150 records a month, skip traced twice before dialing
- Full authority probates only, five Southern California counties
- 15 to 20 grand across seven months of last year
- Calling agents and MLS, never direct to seller
- No CRM, just a phone, a computer, and email
- $56K Largest Single Assignment
- A VA Pulls County Probate Data Daily
- $5,300 Total Expenses, About $441 A Month
- $210K In Fees From 7 Deals In A Year
- Every Conversation Started Cold
- No Pipeline, No Aged Database, No Team
- Random Calling On Whatever Records He Found
- Started September 2023 With No Probate Experience
- $95K Spread Closed In 21 Days
- All Four Questions Answered On Every Lead
- 120 Qualified Sellers In The Pipeline
- $1M+ Company With SMS As The Core Channel
- Tracking It All In Podio, Then Another CRM
- Doing What Everybody Else Was Doing
- Downloading Every Record Providers Would Give Him
- Churn And Burn Message Blasts
- One Contract For Every 10 Leads
- 100% Of Deals Sourced Inside The System
- $1M+ In Assignment Fees In 2023
- Almost All Deal Flow From Driving For Dollars
- Bouncing Between Tools Looking For One That Stuck
- Leads Tracked In Excel Sheets, Antiquated And Scattered
- First Flip Finished And Live On Market
- Partner Funding Instead Of 18-22% Hard Money
- Probate Cleared In A Week And A Half
- About One Deal Per 15 To 20 Doors
- Door Knocks The Foreclosure List Top To Bottom
- Severely In Debt, Couldn't Keep Up
- A Couple Of Years To Get In Gear
- Worked Hard For Two Weeks, Then Stopped
- 12 Years In Oil And Gas, Then Nothing Left
- $10K Deal From A Q3 Not Interested Lead
- Follow Up Brought The Seller Down $40,000
- Two First To Market Contracts In One Week
- Dedicated Caller Works The First To Market Flow
- Eviction Records Pulled Straight From Two Counties
- Outbound Marketing Completely Phased Out
- Credit Card Debt From Bad Marketing Advice
- Two Years Of Shiny Object Crash And Burn
- Absurd Data Subscription Costs Draining The Business
- $61,644 Net From A Lien List Rehash
- Tracks Wrong Numbers, Cuts Skip Trace Spend
- Emails The Township For Exact Lien Payoffs
- Rehash Filters: Mobile Numbers, No Response, Liens
- Next Day Follow Up Text Gets The Reply
- Lien Lead Silent Since February 2024
- No Follow Up Text After A Silent First Message
- Unknowingly Recycling The Same Data
- Pulling 10,000 Record Lists The Old Way
- 15 Heirs Signed, $37,500 In One Month
- Skip Trace, Upload To Sift, Call Fast
- Small Problem Lists Over Huge Data Sets
- Targets Deeds Of Trust 12 Years Or Older
- Checks County Foreclosure Postings Every Morning
- Bulk Absentee And Owner Marketing Dried Up
- 150 Mile Days Driving Project To Project
- Six Renovations Running At One Time
- Full Time Rehabbing Since 2015
- Sellers Now Calling In From Her Mail
- One Hot Lead Plus Tons Of Correct Numbers
- Mails Only The 54 Absentee Petitioners First
- Google Form Auto Formats Data For Upload
- Pulls Probate Filings Daily Across Three Counties
- Left A Company, Unsure She Could Pull It Off
- Tedious Copy And Paste List Formatting
- Struggled To Pull Data From Her County
- Years In California Trying To Figure It Out
- 135,000 Records Organized Into Buckets
- A Lead Every 10-15 Calls
- Pre-probate Inherited Niche, 60% Sell Within Two Years
- New Process Closed Its First Deal In 30 Days
- Thursday Deep Research, Offer Accepted By Monday
- PropStream Lists And Bought Probate Data
- Return Mail Dead-ended, Records Sat Dormant For Years
What changed
A couple of years in, Mark was trying to pull a code enforcement list in a difficult county and hit one record. The file read: owner deceased, probate never started, grass overgrown, junk car in the driveway. The property sat close to his house, so he got in the car and drove by. It was completely overgrown. "That was basically my intuition saying, 'Hey, if we can just make contact with the right person, then this is going to be a deal.'" Florida Sell Now calls them intuitive deals now, and a whole department grew out of that one drive.
The Results
The first six or seven intuitive deals brought in about $800,000 in revenue. Spread across seven deals, that is roughly $115,000 each, and Dominic says typical size runs into the six figures. He pegs the pace at one intuitive deal every month or two, quality over quantity. The longest chase took two years of contact attempts before it closed. Volume channels keep running underneath, so the big deals never have to carry the company.
The operation itself is the before and after. Two founders placing bandit signs became a team of about 20: seven cold callers, a research desk, US acquisitions, a lead manager, a transaction coordinator, and a director of sales. A director of operations comes next, hired to push AI into research and follow-up. The same county-data system is already live in one Texas county, with West Palm open and Miami planned.
A lot of people give up because they just don't put enough repetition into this. They quit, you know, when they're almost at the finish line.
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