$800K in revenue from 6-7 deep-research county deals
The golden list does not exist. Public records are public, so the edge is pulling them from the county first and out-working everyone on owners nobody can reach.
About
Dominic and Mark run Florida Sell Now, a Florida wholesaling company built on county records and deep owner research. They started with bandit signs and a coffee shop call list, then moved the operation onto DataSift in 2021. Five years later they run a team of about 20 and are expanding into Texas and Miami.
Operating market
Southwest Florida
Favorite features
The Challenge
Dominic and Mark started Florida Sell Now with sweat equity and almost no capital. Dominic was fresh out of college. Mark was still in college, stacking chairs at a beach hotel. They placed yellow bandit signs at busy intersections in the early morning hours. Then they posted up at a coffee shop and cold called a PropStream list all day.
The lists kept letting them down. Mark pulled tax delinquent records, then heard owners say they had paid their taxes months ago. For two years the pair hunted a golden list nobody else was calling, convinced that was where the deals hid. When Mark first saw a DataSift webinar in 2021, the platform felt like a whole other language, complex and complicated. He asked Dominic for a couple of months to figure it out anyway.
What They Built
County records pulled before the list providers update
Mark went straight to the source. Virtual assistants check county records every single day: tax delinquents, code violations, liens, pre-probate filings. The rows land in a spreadsheet, get filtered, skip traced, and tagged, then upload to DataSift. They started with two or three Southwest Florida counties, including Lee and Charlotte. Mark keeps the playbook honest: 'It's basically whatever's in the first to market challenge.' The point is beating other buyers, and the list providers, to the record.
This isn't just a list. This is data, and data is very very important here.
Cold callers trained to hold a real conversation
Seven full-time cold callers work the records from Egypt, Mexico, and the Philippines, three to five attempts each. Florida Sell Now trains them hard on what each list means. A pre-probate call does not stall when someone says the owner was their dad.
Our cold callers can actually have a conversation with them and not just, 'Oh, okay. Here's a lead.'
A research desk for the owners nobody reaches
When a strong record survives three to five attempts with no contact, callers post it to a shared Slack channel. The research team, led by Holly, spends 15 to 20 minutes on a first pass: relatives, neighbors, co-owners, obituaries. Private investigators pick up the dead ends. The network now runs the other way too. Sheriff deputies and code enforcement officers send them properties nobody maintains. After the pair spoke at Florida's statewide code enforcement meetup, 15 to 20 officers stayed in contact.
A brand sellers find before the first call
The company name carries the marketing, not the founders. A YouTube channel breaks down their most difficult deals, a TV ad runs in Southwest Florida, and SEO plus Google reviews back it up. Sellers have told them they researched every company in the area and picked the one with the best reviews. Private lenders watch the same videos and see actual operators before committing money.
Before and After
Before DataSift
- Achieved Data Clarity
- Consistent Deal Flow
- Inconsistent Deal Flow
- Poor Marketing Flow
- Little Data Clarity
- Relied On Google Sheets
- Consistent Deal Flow
- Data Clarity / Organization
- Wholesales, Flips And Does Retail
- Strong Marketing Flow
- Didn't Understand Data Management
- Strong Real Estate Agent
- Wanted To Break Into Wholesaling But Didn't Know How
- Healthy Scale
- Data Driven Decisions
- Consistent Deals
- Strong Marketing Flow
- Inconsistent
- Little Data Insight
- Unorganized Bulk Marketing
- Strategic Focus on Niches
- Enhanced Lead Flow and Certainty
- Streamlined Marketing Process
- Efficient Use of Data
- Direct Mail & Deep Prospecting
- Broad, Unfocused Strategy
- Inconsistency in Results
- Dependency on Luck
- Marketing Clarity
- 6 Figure Months
- High Deal Volume
- Strong Marketing Flow
- Proper Data Management
- Weak Marketing Flow
- Poor Data Management
- Lack of Focus
- Manual Efforts
- Successful Scale
- Total Data Clarity
- Clear Marketing Approach
- Large Deal Spreads
- Improper Data Management
- Poor Marketing Method
- Inconsistent Deal Flow
- Strong Marketing Flow
- Clear Data Management
- Clear Data Management
- Successful Scale
- Many ways to close deals
- Large deal spreads
- Poor data management
- Unable to scale properly
- Poor marketing flow
- Smaller Deal Spreads
- Increased Deal Volume
- Platform Utilization
- Realtor Collaboration
- Funding Efforts
- Lots Of Deals
- Data Driven Decisions
- Strong Marketing Flow
- Sales And Marketing Clarity
- Poor Data Management
- Poor Marketing Flow
- Relied On Bulk Marketing
- Lack of Clarity
- Automated Acquisition
- Strong Marketing Flow
- Data Driven Decisions
- Structured Follow-ups
- Increased Lead Generation
- Achieved Sales And Marketing Clarity
- Manual Acquisition Processes
- Ineffective Marketing Flow
- Minimal Lead Insights
- Poor Follow Up Flow
- Inconsistent Lead Generation
- Lacked Sales And Marketing Clarity
After DataSift
- No Deep Understanding Of His Own Data
- Gave Up Bulk Dialing And Texting Years Ago
- Relying On Inbound Leads And Bought Deals
- A Contract Per 12-13 Qualified Leads
- 10,000-record Niche Lists, Filtered Monthly In Sift
- Focused Down To Indiana And Ohio
- Owns The Operation Now, 50-50 Split
- $300K In Spreads In His First 90 Days
- Almost $600K In Contracts Ghosted Or Backed Out
- Five States At Once, Spread Too Thin
- All The Profit Going To Someone Else
- Running An Agency For 14-16 US Investors
- Homegrown Closer Converts Over 20% Of Offers
- Text Blasts First, Smaller Call Lists After
- Whole Philadelphia Metro Recycled Through Rehash Campaigns
- Sequences And Lists Fully Dialed In
- Over 50 Deals A Year Across Two Companies
- New Construction Plans Stalled By Rates And Costs
- Deep Prospecting Alone, Before Any System
- Two Cheap College Duplexes, Bought With A Partner
- Everything Done By 6pm
- $1,500-1,800 A Month Total Marketing Spend
- 150 Dials A Day, First To Market
- 200 Probates A Month From Weekly Courthouse Runs
- $800K A Year Running Solo
- No Online County Data In His Market
- Long Hours Getting The Business Started
- Years Of Flips And Contractor Headaches
- Tuesday At 2 Hunts Generate His Own Deals
- 4 Deals And $330K Equity In 30 Days
- Sales Leader Owns Leads, Casey Tunes Systems
- 325,000 County Records, Scrubbed Nightly By VAs
- Full Operation: Acquisitions Agents, Sales Leader, VA Data Team
- Team Waiting On Leads To Come In
- Doing Well, But Knew He Could Do More
- Watching Every Lead Himself, Day To Day
- Callers Grinding Through Manual Data
- Two-man Team: Casey Plus One Acquisitions Guy
- Cutting edge 1-1 sales and marketing integration
- Improved accuracy when making offers and estimating rehab costs
- Leak proof communication between clients, buyers and contractors
- Thorough marketing and acquisitions from anywhere in the world
- Real estate companies that want documented communications with contractors, clients and buyers
- Wholesalers who want to enter into new markets
- Investors looking to have leak proof marketing and acquisitions
- Anyone looking to wholesale virtually
- A significant boost in confidence to create a great life for you and your family.
- Tips and tools to maintain a steady flow of income, regardless of external circumstances.
- Knowledge of how to succeed in any market condition.
- An understanding of how to achieve long-term success with solid marketing processes.
- A big boost in confidence to make a great life for you and your family.
- Tips and tools you can use to get a steady flow of money coming in, no matter what's happening out there.
- Learned how to succeed in any market condition.
- Understanding of how to achieve long-term success with solid marketing processes.
- Anyone, regardless of budget, looking for a strong start to avoid common mistakes.
- Business owners who want to have simple processes for their VA's to follow.
- Investors willing to create a steady monthly income to secure the future of their family.
- Those who tried many ways to succeed but still aren't seeing good results.
- Efficient KPI Tracking
- Enhanced Follow Up Process
- Data Driven Decisions
- Fully Integrated With REISift
- Streamlined Sales & Marketing Flow
- Enhanced lead management
- Unorganized Data
- Expensive/Ineffective Tech Stack
- Basic Marketing Approach
- Poor Data Management
- Unorganized Processes
- Refined Direct Mail Strategy
- Clarity In All Business Operations
- Enhanced Team Management
- Strong Lead Management Flow
- Advanced Data Tracking
- Effective Marketing Flow
- Limited Marketing
- Targeting Constraints
- Poor Lead Management
- Difficult Team Management
- Reactive Marketing
- Ineffective Marketing Flow
- Empowered Data Management
- First to Market Strategy
- Automated Processes
- Strategic Focus
- Improved Lead Prioritization
- Enhanced Data Tracking
- Low Level CRM
- Successful But Hitting a Wall
- Missed Opportunities
- Poor Data Management
- Data Driven Decisions
- Full Data Clarity
- Consistent Deal Flow
- Strong Marketing Flow
- Lacked Marketing Clarity
- Difficult Marketing Flow
- Inconsistent Deal Flow
- Strong Lead Management Flow
- Strong Marketing Flow
What changed
A couple of years in, Mark was trying to pull a code enforcement list in a difficult county and hit one record. The file read: owner deceased, probate never started, grass overgrown, junk car in the driveway. The property sat close to his house, so he got in the car and drove by. It was completely overgrown. "That was basically my intuition saying, 'Hey, if we can just make contact with the right person, then this is going to be a deal.'" Florida Sell Now calls them intuitive deals now, and a whole department grew out of that one drive.
The Results
The first six or seven intuitive deals brought in about $800,000 in revenue. Spread across seven deals, that is roughly $115,000 each, and Dominic says typical size runs into the six figures. He pegs the pace at one intuitive deal every month or two, quality over quantity. The longest chase took two years of contact attempts before it closed. Volume channels keep running underneath, so the big deals never have to carry the company.
The operation itself is the before and after. Two founders placing bandit signs became a team of about 20: seven cold callers, a research desk, US acquisitions, a lead manager, a transaction coordinator, and a director of sales. A director of operations comes next, hired to push AI into research and follow-up. The same county-data system is already live in one Texas county, with West Palm open and Miami planned.
A lot of people give up because they just don't put enough repetition into this. They quit, you know, when they're almost at the finish line.
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