$210K with a two-person team on county data
$210K from 7 deals with only $5,300 in expenses. Two people and county data.
About
Kyle Blake is new to the real estate investment arena. He began his career working for an acquisitions company in St. Louis, where he gained insight into real estate investments and discovered DataSift. Obtaining his license, he ventured out on his own, honing in on his market niche and enhancing his expertise through DataSift.
Operating market
Kyle confidently maneuvers the vibrant real estate scene in St. Louis, Missouri, employing savvy strategies to secure lucrative opportunities.
Favorite features
The Challenge
Kyle started probate wholesaling in St. Louis in September 2023 with no probate experience. No pipeline, no aged database, no team beyond himself. His early calling was random: dial whatever records he could find and hope motivation showed up. Without a niche, every conversation started cold and nothing compounded from one week to the next.
The doubt that comes with a small operation never fully went away either. Kyle went almost all of the first quarter of his $210K year without closing a deal. The next year opened the same way: 15 houses walked, 13 offers made, nothing locked up yet. In his own words, there is a little bit of a fear for when the next deal is going to come. What changed his trajectory was not more volume. It was dropping random calling for first to market probates and not-interested follow-up, a system he picked up in his first couple months on DataSift.
What They Built
Pulling probate data straight from the county, every day
Kyle hired one VA with a single job: pull fresh probate filings from the county every single day. About 200 probates a month fit his criteria. No list vendors and no stale data, so he is often the first investor a family hears from. His entire expense line for the year landed at $5,300.
We do first to market probates and we made right around 210,000. I just looked at my expenses the other day for my accountant and my taxes. And I spent like 5,300 bucks or something like that.
One channel, one caller, zero texts
Kyle runs a single channel. He click-to-calls the daily list himself and skips SMS entirely. One person calling 200 tightly filtered records a month beats a team spraying thousands of stale ones. The channel discipline is what holds overhead to an average of $441 a month.
Turning not-interested probates into his first closings
His first traction came from the pile most investors write off. Within his first couple months on DataSift, structured follow-up on not-interested probate leads produced three deals. That aged-lead discipline stayed in the system as the operation matured.
Keeping spreads big on only seven deals
Low volume forces deal quality. Seven closings carried the entire year because the average spread held right around $30K.
I think the biggest deal we closed was 56k. We had a couple of $50,000 deals, a couple 30,000. I think the lowest one was 17.5 that we did last year. I think we did that over seven deals.
Before and After
Before DataSift
- Cutting edge 1-1 sales and marketing integration
- Improved accuracy when making offers and estimating rehab costs
- Leak proof communication between clients, buyers and contractors
- Thorough marketing and acquisitions from anywhere in the world
- Real estate companies that want documented communications with contractors, clients and buyers
- Wholesalers who want to enter into new markets
- Investors looking to have leak proof marketing and acquisitions
- Anyone looking to wholesale virtually
- A big boost in confidence to make a great life for you and your family.
- Tips and tools you can use to get a steady flow of money coming in, no matter what's happening out there.
- Learned how to succeed in any market condition.
- Understanding of how to achieve long-term success with solid marketing processes.
- Anyone, regardless of budget, looking for a strong start to avoid common mistakes.
- Business owners who want to have simple processes for their VA's to follow.
- Investors willing to create a steady monthly income to secure the future of their family.
- Those who tried many ways to succeed but still aren't seeing good results.
- A documented system for every major area of your REI business.
- A lead management flow that carries every lead from first contact to signed contract.
- The key numbers to track so you can predict leads, contracts and revenue.
- Investors whose marketing, follow-up and acquisitions live in their head instead of a documented process.
- Business owners building or scaling a team who need repeatable systems their team can follow.
- Operators spending money on marketing without clear KPIs.
- A VA Works Every No-Contact Lead in DataSift
- Daily Follow-Ups Run From the Sift Line Tasks
- Nine Deals Under Contract After the Stacked Niche Switch
- Cold Callers Sent KPIs by Hand Outside the System
- Expensive PPC Spend With No Return
- Follow-Up Leads Vanished Into an Abyss in the Old CRM
- 60,000 Records a Quarter Feeding His Bulk Callers
- Four Contracts Signed in 10 Days
- Three Deals a Week, Two Weeks Running
- First Direct to Seller Push in 30 Years of Business
- A $10,000 Mail Campaign That Produced Nothing
- 15 Years Buying Only From the MLS and Wholesalers
- New lender agreed 12 days after the first collapsed
- $105,696 net profit after closing costs
- Nine properties contracted at $360K, sold at $450K
- Hard money lenders would not lend on rural portfolios
- Local title companies refused assignments and passthroughs
- Seller would only sell one house, priced far over appraisal
- Still Runs on a $500 Monthly Budget
- An $85K Deal Off a 50-Name Stacked List
- 13 Contracts in Six Weeks From 250 Prospects
- About $40K Spread Across Six Months, Still Behind
- Five Contracts in a Row Fell Through
- Shotgun Lists Across Too Many Zip Codes
- One Contract Per 25-35 Leads, Half the Typical Ratio
- Each Caller Brings 16-18 Leads a Week
- 50,000 Free County Records Called on a Four-Month Cycle
- Two Partners Dialing Everything Themselves From 2017 to 2019
- VA Cleaned Every County Download by Hand in Excel
- Another Blanket ListSource Pull Whenever the Pipeline Ran Dry
- Same county-data system expanding into Texas and Miami
- $800K in revenue from six or seven deep-research deals
- About 20 people across data, calling, research, and sales
- PropStream tax delinquent lists arrived after owners had already paid
- Two years hunting a golden list that did not exist
- Bandit signs at intersections, cold calling all day from a coffee shop
- Four deals closed faster than his first three
- 8,200 dials and 25 leads in one November
- Four VAs running one calling and texting protocol
- Generic YouTube advice with no sequence to follow
- Back at a sales job four months after going full time
- Spent $35,000 on marketing with zero return
- About 35 Leads Per Deal Across 347 Total Leads
- $253K In Cash And Equity From One Package Deal
- 40 Properties Wholesaled In Under Four Months
- 12-Hour Days And A 45-Minute Commute
- No Deals Found Through Realtors, MLS, Or Craigslist
- Cold Calling From A Printed Spreadsheet In The Parking Lot
- Pulls Nearly All His Data Straight From the County
- Runs Jacksonville Virtually on $1,000 a Month
- Locked a Contract Four Days After His January Restart
- Scattered Across SMS, Facebook Ads, and a Website
- Partner's $2 an Hour Caller Hit a 1% Contact Rate
- Called Lists Three Times Then Trashed Them
- 50,000 sqft warehouses in negotiation, one to two leads daily
- $59,000 spread on his first big wholesale deal
- Every eviction filed in New Jersey, worked daily
- Old CRM buried callers in highlight and right-click drama
- Phenomenal months, then crickets for months
- Overnight pharmacy shifts, 84 hours in a single week
- Knows the playbook works and is replicating it
- First off-market contract four months after starting
- $250,000 assignment fee on deal one
- Weak cash position after funding ground-up projects
- Questioned whether real estate money was even real
- Two years spending on development deals, not making much back
- $40,000 month tracking with fixed costs
- Five first to market deals since April
- Probate filings pulled daily in multiple counties
- Two mail campaigns, response rates he did not like
- Costs fluctuated month to month with list spend
- Custom Podio build, broad absentee and vacant lists
- Owner buried beside her son after two years unclaimed
- Runs every heir search solo now
- Five heirs found, contacted, and signed across Texas
- Needed a specialist for her first deep heir search
- Paper records only, fathers listed by initials
- Probate leads dead-ended with no findable heirs
After DataSift
- Targets Deeds Of Trust 12 Years Or Older
- Checks County Foreclosure Postings Every Morning
- Bulk Absentee And Owner Marketing Dried Up
- 150 Mile Days Driving Project To Project
- Six Renovations Running At One Time
- Full Time Rehabbing Since 2015
- Sellers Now Calling In From Her Mail
- One Hot Lead Plus Tons Of Correct Numbers
- Mails Only The 54 Absentee Petitioners First
- Google Form Auto Formats Data For Upload
- Pulls Probate Filings Daily Across Three Counties
- Left A Company, Unsure She Could Pull It Off
- Tedious Copy And Paste List Formatting
- Struggled To Pull Data From Her County
- Years In California Trying To Figure It Out
- 135,000 Records Organized Into Buckets
- A Lead Every 10-15 Calls
- Pre-probate Inherited Niche, 60% Sell Within Two Years
- New Process Closed Its First Deal In 30 Days
- Thursday Deep Research, Offer Accepted By Monday
- PropStream Lists And Bought Probate Data
- Return Mail Dead-ended, Records Sat Dormant For Years
- No Deep Understanding Of His Own Data
- Gave Up Bulk Dialing And Texting Years Ago
- Relying On Inbound Leads And Bought Deals
- A Contract Per 12-13 Qualified Leads
- 10,000-record Niche Lists, Filtered Monthly In Sift
- Focused Down To Indiana And Ohio
- Owns The Operation Now, 50-50 Split
- $300K In Spreads In His First 90 Days
- Almost $600K In Contracts Ghosted Or Backed Out
- Five States At Once, Spread Too Thin
- All The Profit Going To Someone Else
- Running An Agency For 14-16 US Investors
- Homegrown Closer Converts Over 20% Of Offers
- Text Blasts First, Smaller Call Lists After
- Whole Philadelphia Metro Recycled Through Rehash Campaigns
- Sequences And Lists Fully Dialed In
- Over 50 Deals A Year Across Two Companies
- New Construction Plans Stalled By Rates And Costs
- Deep Prospecting Alone, Before Any System
- Two Cheap College Duplexes, Bought With A Partner
- Everything Done By 6pm
- $1,500-1,800 A Month Total Marketing Spend
- 150 Dials A Day, First To Market
- 200 Probates A Month From Weekly Courthouse Runs
- $800K A Year Running Solo
- No Online County Data In His Market
- Long Hours Getting The Business Started
- Years Of Flips And Contractor Headaches
- Tuesday At 2 Hunts Generate His Own Deals
- 4 Deals And $330K Equity In 30 Days
- Sales Leader Owns Leads, Casey Tunes Systems
- 325,000 County Records, Scrubbed Nightly By VAs
- Full Operation: Acquisitions Agents, Sales Leader, VA Data Team
- Team Waiting On Leads To Come In
- Doing Well, But Knew He Could Do More
- Watching Every Lead Himself, Day To Day
- Callers Grinding Through Manual Data
- Two-man Team: Casey Plus One Acquisitions Guy
- Cutting edge 1-1 sales and marketing integration
- Improved accuracy when making offers and estimating rehab costs
- Leak proof communication between clients, buyers and contractors
- Thorough marketing and acquisitions from anywhere in the world
- Real estate companies that want documented communications with contractors, clients and buyers
- Wholesalers who want to enter into new markets
- Investors looking to have leak proof marketing and acquisitions
- Anyone looking to wholesale virtually
- A significant boost in confidence to create a great life for you and your family.
- Tips and tools to maintain a steady flow of income, regardless of external circumstances.
- Knowledge of how to succeed in any market condition.
- An understanding of how to achieve long-term success with solid marketing processes.
- A big boost in confidence to make a great life for you and your family.
- Tips and tools you can use to get a steady flow of money coming in, no matter what's happening out there.
- Learned how to succeed in any market condition.
- Understanding of how to achieve long-term success with solid marketing processes.
- Anyone, regardless of budget, looking for a strong start to avoid common mistakes.
- Business owners who want to have simple processes for their VA's to follow.
- Investors willing to create a steady monthly income to secure the future of their family.
- Those who tried many ways to succeed but still aren't seeing good results.
- Efficient KPI Tracking
- Enhanced Follow Up Process
- Data Driven Decisions
- Fully Integrated With REISift
- Streamlined Sales & Marketing Flow
- Enhanced lead management
- Unorganized Data
- Expensive/Ineffective Tech Stack
- Basic Marketing Approach
- Poor Data Management
- Unorganized Processes
- Refined Direct Mail Strategy
- Clarity In All Business Operations
- Enhanced Team Management
- Strong Lead Management Flow
- Advanced Data Tracking
- Effective Marketing Flow
- Limited Marketing
- Targeting Constraints
- Poor Lead Management
What changed
Kyle faced data disarray and operational inefficiencies in his real estate pursuits until an illuminating 'A-ha!' moment unfolded with the integration of DataSift. This platform harmonized his scattered data into a centralized system, instantly transforming chaos into a well-organized database. This shift eradicated manual tasks, empowering Kyle with efficient lead management capabilities.
With DataSift's structured automation, Kyle witnessed a profound change in his workflow, drastically cutting down time spent on lead acquisition. Armed with an organized database, he swiftly extracted crucial insights, elevating his decision-making and confidence in navigating real estate's competitive landscape. This transformative revelation marked a pivotal turning point, propelling Kyle towards leveraging data effectively and amplifying his success in the industry.
"Anybody that's hesitant about jumping in, join the team, join the community, it'll change your life for sure."
The Results
The year's ledger: $210K in assignment fees across 7 wholesale deals, an average spread right around $30K per deal. The biggest was $56K, a couple came in near $50K, a couple around $30K, and the smallest was $17.5K. Against that revenue sat $5,300 in total expenses, roughly $441 a month. That works out to about 2.5 percent of revenue spent to earn it.
Before DataSift, Kyle was calling random lists with no probate experience. Within his first couple months on the system he pulled three deals from not-interested follow-up. A year later the same two-person operation, Kyle plus one data VA, worked about 200 probates a month into $210K. All seven closings were wholesales, no listings.
We pull the list every single day. Just myself, cold calling. I don't even send text messages.
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