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Steven Chatto

$59K spread from working every New Jersey eviction first

Paid $20 a week for courthouse docket photos, then scaled to every eviction filed in New Jersey.
Steven Chatto
Case study

Built a realistic plan to transition from W-2 to full-time investing without burning his safety net.

$59K
spread on his first big wholesale deal
20-30
fresh eviction leads called by hand each day
40-50
VA hours a week pulling statewide evictions
Revenue
$59K
Team size
2-4
Market
Trenton, NJ
Niche
Evictions, residential rentals, now commercial and industrial
Monthly overhead
N/A
Time to first deal
2010 rental, 2012 first wholesale, 2015 profitable
The big win
From W-2 Pharmacist to Commercial Wholesaler
I'd work 84 hours straight in one week. And then I'd be off for a week.
Phase 1: The Operator
Solo Starter
Started solo with his own capital, added partners who brought time or money, now runs VAs with family involved.

About

Steven Chatto is a pharmacist turned investor who lives in Lower Bucks, PA and works the Trenton and Mercer County market in New Jersey. He quit pharmacy at the end of 2012 to wholesale and built a niche in tenant-occupied and eviction properties. Today he runs VAs and family on a pivot into commercial and industrial warehouses.

Operating market

Favorite features

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The Challenge

Steven Chatto is a pharmacist by training. He bought his first property in 2006, a three family on an FHA loan with 3 percent down, renting to college buddies. He sold his Connecticut properties right before the 2008 crash, then came back in 2010 with a rental in Ewing, New Jersey he still owns. Wholesaling entered the picture after he found Sean Terry's podcast on overnight pharmacy shifts. He quit pharmacy at the end of 2012 before closing a single wholesale deal.

The transition was not clean. His first contract shrank from an expected $5,000 to $1,000 after liens surfaced. He describes phenomenal months followed by crickets for months, and a third year that got real tight. Marketing meant bandit signs at night, mailers, and a YouTube ranking trick. His previous CRM slowed his callers down: highlight the number, right click, all this other drama. Time-sensitive eviction leads sat uncontacted while the mail queue misfired.

What They Built

Buying time with overnight shifts and partners

Steven took the overnight pharmacy position, 9pm to 9am, seven days on and seven days off. The quiet hours let him study, and the off weeks let him build. He funded the marketing while a partner with free time did the legwork. Later the roles flipped: he found and managed the deals while a working pharmacist friend put up the money.

Owning local YouTube search with hundreds of videos

Around 2012 a video titled sell your house fast Trenton New Jersey could rank number one in 30 seconds. Steven hired a VA, cut five intros and five outros for 25 combinations, then added small variations until hundreds of uploads blanketed his keywords. Sellers greeted him at the door as the guy from the video.

Working the eviction docket one manual call at a time

The niche came with math. Statewide evictions produced 20 or 30 new leads a day, behind 40 to 50 hours a week of manual docket pulls. Evictions are extremely time sensitive, so mail now goes out immediately and callers reach owners before the court date changes everything. He skipped the dialer and its telltale pause.

Because if the phone rings, and somebody picks up, I want to talk to them.

He also switched CRMs so his callers could place each call in one click, the ergonomic workflow he wanted.

That was the biggest reason I switched because my previous CRM was, you know, they had to like highlight it, right click and all this other drama.

Adding a zero with 50,000 square foot warehouses

To turn a $20,000 deal into a $200,000 deal, he redeployed the same VA hours into commercial and industrial ownership research. Warehouses hide behind LLCs whose mailing address is another industrial building, so the bulk of the man hours goes into figuring out who to call. The floor is now 50,000 square feet, after small self-storage leads wasted everyone's excitement.

Before and After

REISift logo

Before DataSift

  • Anyone, regardless of budget, looking for a strong start to avoid common mistakes.
  • Business owners who want to have simple processes for their VA's to follow.
  • Investors willing to create a steady monthly income to secure the future of their family.
  • Those who tried many ways to succeed but still aren't seeing good results.
  • Efficient KPI Tracking
  • Enhanced Follow Up Process
  • Data Driven Decisions
  • Fully Integrated With REISift
  • Streamlined Sales & Marketing Flow
  • Enhanced lead management
  • Unorganized Data
  • Expensive/Ineffective Tech Stack
  • Basic Marketing Approach
  • Poor Data Management
  • Unorganized Processes
  • Refined Direct Mail Strategy
  • Clarity In All Business Operations
  • Enhanced Team Management
  • Strong Lead Management Flow
  • Advanced Data Tracking
  • Effective Marketing Flow
  • Limited Marketing
  • Targeting Constraints
  • Poor Lead Management
  • Difficult Team Management
  • Reactive Marketing
  • Ineffective Marketing Flow
  • Empowered Data Management
  • First to Market Strategy
  • Automated Processes
  • Strategic Focus
  • Improved Lead Prioritization
  • Enhanced Data Tracking
  • Low Level CRM
  • Successful But Hitting a Wall
  • Missed Opportunities
  • Poor Data Management
  • Data Driven Decisions
  • Full Data Clarity
  • Consistent Deal Flow
  • Strong Marketing Flow
  • Lacked Marketing Clarity
  • Difficult Marketing Flow
  • Inconsistent Deal Flow
  • Strong Lead Management Flow
  • Strong Marketing Flow
  • Achieved Data Clarity
  • Consistent Deal Flow
  • Inconsistent Deal Flow
  • Poor Marketing Flow
  • Little Data Clarity
  • Relied On Google Sheets
  • Consistent Deal Flow
  • Data Clarity / Organization
  • Wholesales, Flips And Does Retail
  • Strong Marketing Flow
  • Didn't Understand Data Management
  • Strong Real Estate Agent
  • Wanted To Break Into Wholesaling But Didn't Know How
  • Healthy Scale
  • Data Driven Decisions
  • Consistent Deals
  • Strong Marketing Flow
  • Inconsistent
  • Little Data Insight
  • Unorganized Bulk Marketing
  • Strategic Focus on Niches
  • Enhanced Lead Flow and Certainty
  • Streamlined Marketing Process
  • Efficient Use of Data
  • Direct Mail & Deep Prospecting
  • Broad, Unfocused Strategy
  • Inconsistency in Results
  • Dependency on Luck
  • Marketing Clarity
  • 6 Figure Months
  • High Deal Volume
  • Strong Marketing Flow
  • Proper Data Management
  • Weak Marketing Flow
  • Poor Data Management
  • Lack of Focus
  • Manual Efforts
  • Successful Scale
  • Total Data Clarity
  • Clear Marketing Approach
  • Large Deal Spreads
  • Improper Data Management
  • Poor Marketing Method
  • Inconsistent Deal Flow
  • Strong Marketing Flow
  • Clear Data Management
  • Clear Data Management
  • Successful Scale
  • Many ways to close deals
  • Large deal spreads
  • Poor data management
  • Unable to scale properly
  • Poor marketing flow
  • Smaller Deal Spreads

After DataSift

  • Anyone, regardless of budget, looking for a strong start to avoid common mistakes.
  • Business owners who want to have simple processes for their VA's to follow.
  • Investors willing to create a steady monthly income to secure the future of their family.
  • Those who tried many ways to succeed but still aren't seeing good results.
  • Efficient KPI Tracking
  • Enhanced Follow Up Process
  • Data Driven Decisions
  • Fully Integrated With REISift
  • Streamlined Sales & Marketing Flow
  • Enhanced lead management
  • Unorganized Data
  • Expensive/Ineffective Tech Stack
  • Basic Marketing Approach
  • Poor Data Management
  • Unorganized Processes
  • Refined Direct Mail Strategy
  • Clarity In All Business Operations
  • Enhanced Team Management
  • Strong Lead Management Flow
  • Advanced Data Tracking
  • Effective Marketing Flow
  • Limited Marketing
  • Targeting Constraints
  • Poor Lead Management
  • Difficult Team Management
  • Reactive Marketing
  • Ineffective Marketing Flow
  • Empowered Data Management
  • First to Market Strategy
  • Automated Processes
  • Strategic Focus
  • Improved Lead Prioritization
  • Enhanced Data Tracking
  • Low Level CRM
  • Successful But Hitting a Wall
  • Missed Opportunities
  • Poor Data Management
  • Data Driven Decisions
  • Full Data Clarity
  • Consistent Deal Flow
  • Strong Marketing Flow
  • Lacked Marketing Clarity
  • Difficult Marketing Flow
  • Inconsistent Deal Flow
  • Strong Lead Management Flow
  • Strong Marketing Flow
  • Achieved Data Clarity
  • Consistent Deal Flow
  • Inconsistent Deal Flow
  • Poor Marketing Flow
  • Little Data Clarity
  • Relied On Google Sheets
  • Consistent Deal Flow
  • Data Clarity / Organization
  • Wholesales, Flips And Does Retail
  • Strong Marketing Flow
  • Didn't Understand Data Management
  • Strong Real Estate Agent
  • Wanted To Break Into Wholesaling But Didn't Know How
  • Healthy Scale
  • Data Driven Decisions
  • Consistent Deals
  • Strong Marketing Flow
  • Inconsistent
  • Little Data Insight
  • Unorganized Bulk Marketing
  • Strategic Focus on Niches
  • Enhanced Lead Flow and Certainty
  • Streamlined Marketing Process
  • Efficient Use of Data
  • Direct Mail & Deep Prospecting
  • Broad, Unfocused Strategy
  • Inconsistency in Results
  • Dependency on Luck
  • Marketing Clarity
  • 6 Figure Months
  • High Deal Volume
  • Strong Marketing Flow
  • Proper Data Management
  • Weak Marketing Flow
  • Poor Data Management
  • Lack of Focus
  • Manual Efforts
  • Successful Scale
  • Total Data Clarity
  • Clear Marketing Approach
  • Large Deal Spreads
  • Improper Data Management
  • Poor Marketing Method
  • Inconsistent Deal Flow
  • Strong Marketing Flow
  • Clear Data Management
  • Clear Data Management
  • Successful Scale
  • Many ways to close deals
  • Large deal spreads
  • Poor data management
  • Unable to scale properly
  • Poor marketing flow
  • Smaller Deal Spreads

What changed

The click came in an eviction courtroom hallway. Waiting with everyone else, Steven noticed the docket posted on the wall, a list of every eviction moving through the county. He photographed it and sent it to a VA to pull the owners. When he did not want to drive down every Friday, he hired a guy for $20 a week to shoot the photo for him.

The harder the list is, the better the list. The harder it is to get.

Forty to fifty hours of manual docket pulls a week built a list almost nobody else would do the work to get.

The Results

The first big deal shows the style. A seller countered that his brother had a $100,000 buyer, so send $101,000. Steven signed it and sold the contract for $160,000. That is $160,000 minus $101,000, a $59,000 spread, from a property nobody could price. The deals where nobody knows what it is worth, he says, are where he makes the bigger spreads.

He is honest about the runway. Roughly two years on a nest egg to get moving, then a real tight third year. A funding partner arrived around 2016 and property purchases started building cash flow. A decade in the eviction and rental niche followed. Today the same machine points at industrial: a 28,000 square foot property in negotiation, one or two commercial leads a day, and commercial deals in the $200,000 to $300,000 range instead of another $20,000 assignment.

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FAQ

Answers to some
commonly asked questions

Does DataSift work with my dialer?

Yes. Ready Mode, Smart Dialer, Call Tools, Smarter Contact, Aircall and Kixie connect directly. A wrong-number disposition in the dialer flips the phone status in DataSift in real time. A new-lead disposition fires the full Call New Lead sequence. Other dialers connect through CSV upload or Zapier.

I'm coming from Podio, REsimpli, or Go High Level. Why switch?

Every CRM needs someone to move leads where they belong. The difference is what catches the misses. Most CRMs hand you an empty box and tell you to build it. DataSift ships with the workflow assembled — boards, statuses, tasks, and 26+ automations already wired. You're not paying for a database. You're paying for the system that already runs your lead management.

I have too many leads. Don't I need drip campaigns for my warm and hot leads?

Drip campaigns are for ghosting leads and not-interested follow-up. Never for warm or hot. Warm and hot get a human call, every time, on a tempo set by when the seller will sign.

Won't I need to hire an acquisitions person to keep up?

Most operators give away 20% of their revenue solving an operational problem with a hire. A trained lead manager working the default build prevents that hire for a long time. Bring in an acquisitions specialist when your lead manager is buried in qualified follow-up that's converting — not before.

Will my team actually use this?

Your lead manager works six filters every day:

  1. Call New Leads
  2. Unqualified Overdue
  3. Unqualified Due Today
  4. Qualified Overdue
  5. Qualified Due Today
  6. Leads Missing Task

When all six are empty at end of day, the day is done. No guessing. No drowning. No leads sitting where they shouldn't.

What happens to leads we never reach?

"For every hundred ghostings, I could probably pull another two deals at minimum a year out of them. That could be worth a hundred grand to my company every year."

You don't lose leads. You stop spending your lead manager's day on the ones who aren't talking back.

How long does setup take?

Your account ships with the lead management default build already wired. Boards, statuses, tasks, automations — ready on day one. Add your team, import your data, and your lead manager can start working leads the same afternoon.

Can I customize it?

Yes, but don't. Not at first. Run the default for 60 days. Prove your team has the discipline. Then extend. Most operators who break their CRM do it in the first 30 days by trying to make it "smarter."

I'm running bulk SMS through another tool. Do I still need this?

Yes — and the two work better together. Your dialer or SMS tool handles the conversation. DataSift handles the data that survives the conversation. If your dialer ever gets flagged or shut down, every wrong number, correct number, and Not Interested response stays safe in DataSift.

Do I have to run Sequential Marketing?

No. DataSift works with any marketing approach. Sequential is the framework we teach because it's the one our top operators run, but you can use the platform for bulk-only, niche-only, drip-only, or any mix you already have working.

I want to do bulk marketing. I don't want to niche-prospect.

Run bulk. If you want the framework, Bulk Sequential is the one we teach — same flow as Niche Sequential, just at volume through power-dial integrations and bulk mail. If you already have a bulk approach that works, DataSift tracks the dispositions, the wrong numbers, the responses, and the rehash pool either way.

I'm a one-person operation. Is this overkill?

No. Niche Sequential runs at 150 to 200 new records a month. Small budget, small team, real results. Scale into Bulk when you're ready.

Will my team actually use this?

The marketing operator works a short set of filters every day: a needs-skip view, a ready-to-call view, the active touch cycles, a needs-mail view, deep prospecting, and rehash. Same loop every day. Nothing complicated.

What happens to records nobody ever reaches?

They don't disappear. After the call cycle is exhausted, records move to Deep Prospecting or back into a rehash cadence. The "every number wrong or dead" pool stays accessible for mail and door-knock campaigns. You don't lose records. You stop spending budget on the ones who aren't picking up.

Won't this take weeks to set up?

The default account ships with the four core Filter Preset folders, SiftLine boards, statuses, sequences, and task presets already wired. The Niche Sequential and Bulk Sequential workflows are recommended structures that go on top — typically added the same day you pull your first list.

How does a record get to me as an AQS?

The Lead Manager qualifies the lead, gathers motivation, and moves the card to "Send to Acquisitions" in the SiftLine board. The moment that card moves, a sequence fires: the Make Offer task is created, assigned to the AQS, and the card appears on the Acquisitions Board. The AQS doesn't set anything up. They open their Make Offer filter in the morning and it's already there.

For teams with multiple AQS people, tasks can be round-robin assigned so work distributes automatically across the team.

How many Acquisitions people do I need?

Fewer than you think. One dialed-in AQS inside DataSift can handle five or more offers a day. Before you hire a second AQS, hire a Lead Manager first — and make sure your first AQS is hitting their daily offer quota. The default build handles the prioritization, the follow-ups, and the handoffs. The person handles the conversation.

What if my AQS doesn't follow the system?

The Activity Log keeps everyone honest. Every offer, every follow-up, every call is stamped to the record. The Offer Follow-Up Overdue filter and No Tasks filter catch anything that fell through. The Lead Manager owns every lead — even while it's in AQS hands — and has every right to hold the AQS accountable for overdue tasks.

What's the offer follow-up cadence?

Make the offer on Day 0. Follow up Day 1, Day 2, Day 3, then Day 5. Call or text each time. If the seller needs more time, apply the task and change the due date — don't skip it. If there's no decision after one week, the contract expires and you restart the offer. Keep mailing the record until a contract is actually signed.

What does "Seller Considering" mean?

It's the offer status between "made" and "accepted or rejected." When a seller says they need time to think, update the offer to Considering and let the follow-up sequence run. It keeps the record visible in your Offer Follow-Up filter, tracks the offer against your KPIs, and makes sure no open offer sits without a next action.

How do we learn from rejected offers?

Tag rejected offers with "Review Rejected." At the end of every week, filter by that tag and do a call review with a team member. Once reviewed, swap the tag to "Reviewed Rejected." Over time you'll see patterns — objections you can handle differently, deal structures you're not using. Closing more deals starts with understanding why you're losing them.

Should I automate the offer follow-up tasks right away?

Not yet. Run the manual process first. Get consistent. The goal is to show up every day and do the work until it becomes second nature — then add the automation as a reward for the consistency, not a shortcut around it. One sequence worth adding early: auto-attach a Make Offer task when a card moves to the Make Offer phase. Everything else, do manually until you've built the habit.

What about the deals I lose — are they gone?

No. Rejected the offers recycle to Lead Management for nurture. No-decision records stay in the system with follow-up tasks.

Won't this take weeks to set up?

No. Your account ships with the Acquisitions Board, Task Presets, Sequences, and all eight Filter Presets already wired. Add your team, pull your first list from Lead Management, and you're making offers the same afternoon.

How does a deal get to dispositions?

The moment a contract is signed in Acquisitions, the record updates to Under Contract. That status change fires a sequence: the card moves to the Transactions Board, a Process Contract task is created and assigned to the Dispositions Coordinator, and the record is ready to route. The coordinator opens their task queue and it's already there.

What's the difference between the Transactions Board and the exit boards?

The Transactions Board is the hub — every contract lands there first. The coordinator reviews the deal, sets the exit type, and the card routes automatically. Wholesale, Flips, and Rentals each have their own phase columns and task presets built for that exit. The Transactions Board holds the Closed and Fell Through statuses — when a deal finishes, the card auto-removes from the active view.

What's the difference between the Wholesale, Flips, and Rentals boards?

Each board has its own phases and task presets. Wholesale moves through buyer activation, offer selection, and assignment. Flips move through scoping, rehab, and listing. Rentals move through scoping, tenant placement, and occupancy. Set the exit type and the card routes automatically.

How do I manage my buyers list?

Your buyers list is a pre-built list inside DataSift. Add buyers as records, tag them by buy box — market, price range, property type, cash or financed. When a wholesale deal is ready, filter by criteria, select the right buyers, and reach out directly from the record. Every conversation and offer logs on the deal.

How do I track profit across different exit types?

Every closed deal logs purchase price, total expenses, exit price or assignment fee, and net profit. Filter by exit type, month, or source list — no spreadsheet, no exporting. The data is on the record.

Can I run wholesale and flipping at the same time?

Yes. Both boards run independently inside the same account. Each has its own statuses, tasks, and sequences. One account, two pipelines, clean separation between them.

What happens to deals that fall through?

They update to Fell Through on the Transactions Board — the card auto-removes from the active view, a review task fires, and the record stays active. The seller is still in your account. Any future contact connects back to the original record. You never lose a deal. You sometimes lose the timing.

How do I know nothing is falling through the cracks?

Use the STAB-THEM check on every record: Status, Tasks, Assignee, Board, Messages. Run the Deals Missing Task filter daily — it surfaces every active deal without a next step. Every deal always has a status. Every status always has a next task.

How do I reverse engineer a closed deal?

Filter closed deals by source list, exit type, or marketing channel. Open any record and the full history is there — first marketing touch to closed exit. Days-to-close, profit, deal source, every step in between. That's your playbook for where to spend your next marketing dollar.

Won't this take weeks to set up?

No. Your account ships with all six SiftLine boards, task presets, sequences, and filter presets already wired. Learn the manual flow first — run deals step by step before leaning on automations. Once you understand each phase, the automations become something you earn. Most operators are running a live dispositions pipeline the same week they get in.

Is there a free trial?

Yes DataSift offers a 7 day free trial. In those 7 days you’ll receive all necessary materials to learn exactly how to leverage Sift in your company.

What does DataSift do?

DataSift helps real estate companies locate the best markets, execute targeted marketing, and identify the right sellers, buyers and buy boxes. Sift gives your team one place to manage leads, follow-ups, tasks, appointments, and KPIs to keep your operation tight.

How much does DataSift cost?

Our lowest plan starts at $149 a month and our highest plan is $1250 a month.

Will I have access to the support team?

Yes, all users have access to our support team through our support chat. We offer live calls, community calls, help center tutorials and a large investor community for widespread support.

Will new data automatically add to my Sift account?

Yes. Expert plan, AI plan and users with the SiftMap Pro add-on can opt to have records auto-added to their account based on their preferred criteria.

How do I migrate over my data from another CRM?

Contact our support team through our support chat and they will give you all necessary materials and information to make sure you get all of your data uploaded exactly how you want it.

How does the unlimited skiptracing work?

DataSift provides pay per skip pricing as well as a fixed $97 a month unlimited skiptracing add on. Unlimited skiptracing comes with the Expert and AI Plans automatically

What lists can I pull inside DataSift?

Free Lists

  • Free and Clear
  • High Equtiy
  • Low Equity
  • Negative Equity
  • Owner Occupied
  • Absentee
  • Pre-Foreclosure
  • Foreclosure

SiftMap Pro Lists

  • Pre-Foreclosures - Notice of Default
  • Pre-Foreclosures - Lis Pendens
  • Pre-Foreclosures - Notice of Foreclosure
  • Pre-Foreclosures - Final Judgement
  • Pre-Foreclosures - Court Order
  • State Tax Lien
  • Federal Lien
  • Liens (Mechanic's, Utility)
  • Judgment Liens
  • HOA Liens
  • Bad Credit
  • Estate Sales
  • Probate Properties
  • Criminal Felony
  • Senior Homeowners
  • Divorce Properties
  • Eviction
  • Vacant Properties
  • Pre-Probate
  • Low Income
  • Bankruptcy Properties
  • Inheritance Properties
  • Tax Delinquent Properties
  • Short Term Loan

What is DataSifts default account?

When you create a new DataSift account (or enable the default build if you're an existing user), you'll have:

How does DataSift work for Commercial Real Estate & Land?

Yes! You can manage any prospect with an address in DataSift. No street address for vacant land? No worries. Upload using the APN/Parcel ID as street address. Then it’s a matter of skiptracing and running a marketing campaign in Sift.