Use Case · MARKETING

How Marketing Campaigns Work Inside DataSift

Analyze your market, identify active buyers, download the right lists, and run your entire marketing campaign from one place.

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How Marketing Runs in DataSift

DataSift connects to whatever marketing you already do. Direct mail, cold calling, SMS, drip campaigns, door knocking, PPC, PPL — pick your channels. DataSift tracks every touch on every record forever.

Market Finder

Sold Properties

SiftMap

Gather Info

Execute

Compound

STEP 01 / 06

Step 1

Market Finder

Start by selecting your state and county to see where investor activity is happening in your market.

Review the monthly investor transactions

Identify the ZIP codes and neighborhoods with the most investor activity.

Determine average days on market and median sales price

Validate those areas in Sold Properties to see what investors are buying.

Next step

STEP 02 / 06

Step 2

Sold Properties

Punch in the market you analyzed with Market Finder

Set the "Time Period" to the last 6 months

Review the investor transaction volume as well as the AI Prediction Rate %

Review the Top Patterns drop down to see the top characteristics of properties selling in that area.

Inspect the deals selling and who's buying to finalize your buy box.

Use SiftMap to pull the strongest list identified in your analysis.

Next step

STEP 03 / 06

Step 3

SiftMap

Take your market analysis into SiftMap to pull the exact list you found performs best.

Select the same county or neighborhood identified in your analysis.

Apply the AI score filter (50–100) to prioritize the highest-probability records.

AI Plan

Filter by property type and price range to match the buy box you identified.

SiftMap Pro

Select all matching properties and upload to your Sift CRM to begin marketing.

Next step

STEP 04 / 06

Step 4

Gather Information

Get every number. Prioritize the right ones.

Upload your list to Sift. Upload via SiftMap or from a CSV file

DataSift automatically enriches all records upon upload. Property details, owner info, and system generated prospect lists like High Equity, Absentee, and Pre-Foreclosure are all applied the moment your data lands in your account.

After upload, skiptrace your list with our unlimited skiptracing feature or with our pay per skip service

Once your lists are uploaded, enriched and skiptraced you are ready to start marketing.

Next step

STEP 05 / 06

Step 5

Execute Marketing

Calling, SMS, Direct Mail, and Voicemail can all be sent right inside DataSift

Once your list is skiptraced you can begin your marketing campaigns. Calling, SMS and Direct Mail can be done through Sift and our integration partners

Keep Phone Statuses up to date. Track whether a number is Correct, Wrong, No Answer, DNC, or Dead so you can focus on valid contact information and avoid wasted calls.

Property Statuses help you track where each property is in your marketing process and make it easy to find the records you need. Keep them clean.

Use DataSift's built in Direct Mail Center to design custom mail pieces that match your brand, schedule mailings, send campaigns in batches and create multi touch sequences.

Once your marketing generates a homeowner interested in selling, change your property status to new lead.

Click Here For DataSift Lead Management Page

Next step

STEP 06 / 06

Step 6

Compound — Never Lose a Record

The database gets sharper every month. Old records become new deals.

What do you do with homeowners that weren't interested in selling?

If a homeowner isn't interested in selling right now, update their property status to "Not Interested".

On a recurring basis, filter for all of your not interested sellers and follow up with them to see if their situation has changed.

If they're interested in selling now, update the property status to "New Lead". If they're still not interested, follow up regularly until they are ready.

Next step

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The Marketing Toolkit

These tools exist to make marketing clean, efficient and profitable. Using these will ensure your company is completely organized.

Market Finder

Discover winning markets anywhere in seconds.

Sold Properties

See what's selling, who's buying, what they paid.

SiftMap

Nationwide data so you can pull lists, run comps and find your buyers.

AI Data

Predictive scoring surfaces which records are most likely to be a deal. Spend your time where the probability is highest.

Skip Tracing

Pay per record skiptracing as well as unlimited skiptracing available.

SiftMail

Direct mail designed and sent inside DataSift at a flat per-postcard rate.

Phone Statuses

Wrong, dead, DNC, correct. Tracked across every record forever.

Phone Tags

Dial-priority tiers and relationship tags on each number.

Lists & Tags

Pre-built lists for every vexation; tags layer in the intel.

Property Statuses

New Lead, Cold, Warm, Hot, Ghosting, Not Interested, Exhausted, Sold. The status drives the next touch.

Filter Presets

Dialer Integrations

Ready Mode, smrtPhone, Call Tools, Smarter Contact, Kixie, Aircall. Real-time disposition sync.

Auto Add

Automatically add new records to your account that meet a specific filter criteria

Activity Log

Every touch on every record, forever.

Sequences

Custom automations for seamless workflows

Custom Fields

Capture details specific to your marketing campaigns

Default Build

Your account ships with the workflow already wired. Statuses, tasks, boards, and automations set up before you log in.

Owner Records

Learn about your owners and their portfolios.

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Join Us LIVE For Our Next Market Analysis Training

Learn from CEO and 7 Figure Investor Tyler Austin as he runs a complete market analysis and high quality list pulling flow. Add our private Google Calendar to access all live trainings.

Attend Our Live Training Here

From the operators

How Marketing Teams Are Generating Consistent High Quality Lead Flow

DataSift helps marketing teams focus on what matters most: creating consistent lead flow. Find motivated sellers, build highly targeted audiences, and launch campaigns that keep new opportunities entering the pipeline.

Excellent

4.3 / 5

269 reviews on Trustpilot

$200K Single deal · probate

"Today we closed on a $200K profit FTM cold-call probate lead. Last Thursday, $83K from a direct-mail foreclosure deal. Gone through a lot of BS marketing/systems training — by far the best."

Aaron Sanchez

Cold caller · Florida

$42k Deal Closed

“Thank you for this community! Another $42k deal closed and I’m about to lock up a $150k house for just $10,000."

Leslie L

Texas Investor

Van Life Deals

“Hello from Italy. A few thousand meters up in the Dolomites. Living the van life. Locked up a deal from here thanks to Sift life on the go. Traveling for 1 month. Grateful for this app + team, things would truly suck trying to do this business with some other tech stack”

Paul Y

Virtual Wholesaler

First Week First Deal

Did FTM for 1 week. Just started it. On call attempt 3, had appt set, locked up yesterday and assigned the deal today.

Aaron Perez

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Coming from another company?

Most companies hand youan empty box. DataSift ships the ‍box assembled.

You aren't just paying for a database. You're paying for a sales & marketing companythat can run your entire company.

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"I came over from Podio. Best choice I ever made."

JD Monroe

"I moved over from Podio back in 2023. It's not ahard transition. Pretty simple."

Cesar Rios

Looks like we're getting off the Propstream bandwagon this week like everyone else... probably been 2 years since we've pulled more than 10k records off our account 🤣😅 Lets dive into these new Sift updates.

McKlane Bobbitt

With PropStream and REsimpli, I knew who I wanted to market to, but I didn't have an easy way to repeatedly market to them. I knew most sellers wouldn't respond to the first mailer, but consistently hitting them three or four times wasn't easy to manage.

Operator · GA

Common questions about Marketing.

Real objections from real operators on real demo calls.

Does DataSift work with my dialer?

Yes. Ready Mode, Smart Dialer, Call Tools, Smarter Contact, Aircall and Kixie connect directly. A wrong-number disposition in the dialer flips the phone status in DataSift in real time. A new-lead disposition fires the full Call New Lead sequence. Other dialers connect through CSV upload or Zapier.

I'm running bulk SMS through another tool. Do I still need this?

Yes — and the two work better together. Your dialer or SMS tool handles the conversation. DataSift handles the data that survives the conversation. If your dialer ever gets flagged or shut down, every wrong number, correct number, and Not Interested response stays safe in DataSift.

Do I have to run Sequential Marketing?

No. DataSift works with any marketing approach. Sequential is the framework we teach because it's the one our top operators run, but you can use the platform for bulk-only, niche-only, drip-only, or any mix you already have working.

I want to do bulk marketing. I don't want to niche-prospect.

Run bulk. If you want the framework, Bulk Sequential is the one we teach — same flow as Niche Sequential, just at volume through power-dial integrations and bulk mail. If you already have a bulk approach that works, DataSift tracks the dispositions, the wrong numbers, the responses, and the rehash pool either way.

I'm a one-person operation. Is this overkill?

No. Niche Sequential runs at 150 to 200 new records a month. Small budget, small team, real results. Scale into Bulk when you're ready.

Will my team actually use this?

The marketing operator works a short set of filters every day: a needs-skip view, a ready-to-call view, the active touch cycles, a needs-mail view, deep prospecting, and rehash. Same loop every day. Nothing complicated.

What happens to records nobody ever reaches?

They don't disappear. After the call cycle is exhausted, records move to Deep Prospecting or back into a rehash cadence. The "every number wrong or dead" pool stays accessible for mail and door-knock campaigns. You don't lose records. You stop spending budget on the ones who aren't picking up.

Won't this take weeks to set up?

The default account ships with the four core Filter Preset folders, SiftLine boards, statuses, sequences, and task presets already wired. The Niche Sequential and Bulk Sequential workflows are recommended structures that go on top — typically added the same day you pull your first list.

Can I customize it?

Yes, but don't. Not at first. Run the default for 60 days. Prove your team has the discipline. Then extend. Most operators who break their CRM do it in the first 30 days by trying to make it "smarter."

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